Storytelling and Marketing: How can a story change the world?

Storytelling (story building, story doing) came to us from ancient times. A long time ago, our ancestors sitting by the fire told us the fascinating stories of the tribesmen. The same goes with drawings in the caves. Today, storytelling has become a universal method of promotion in various fields. Nevertheless, most «boomingly» it declared itself in marketing. Why now? Because the world has changed. The ideas and immutable truths lose more of their influence every day. Society is tired of lies and artificial beauty portrayed by the media and brands… Today the audience isn’t interested in what you’re doing, they...

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