Do you ever wonder about how to sell on Amazon? It’s easier than you might think. All you have to do is sign up for a seller’s account and you can start listing products right away. Amazon’s fees are reasonable, ranging from zero to $40 per month. This is a viable distribution channel for most e-commerce brands.
You can continue to sell on your own site, eBay, and other marketplaces while listing your goods on Amazon. It’s a way to generate additional sales with little downside. The best part is that it takes very little work to maintain your Amazon merchant account after the initial set up.
Who Sells on Amazon?
Amazon’s online marketplace is one of the largest in the world. No industry has been left untouched in their rise to e-commerce domination. As a result, everybody sells on Amazon these days.
Consider that Amazon’s in-site search is the most popular product search engine on the internet. When people want to buy something online, they go to Amazon. There’s no reason not to be on the site if you want to sell on Amazon as many products as you can. Amazon Payments is another great feature from the marketplace giant. It offers you the possibility to pay with your own Amazon account, this payment option makes online shopping quick and easy.
Anybody who isn’t selling on Amazon yet will probably start to do so soon. It makes too much sense to ignore.
What Kind of Account Should You Use?
There are two different kinds of seller accounts on Amazon: Individual sellers and professional sellers.
The individual seller account allows new merchants to try Amazon as a sales platform without paying fees ahead of time. It’s free to list items with this account. The only fee is a $0.99 charge when you sell an item. You can only sell forty items per month with an individual seller account.
Professional seller accounts can sell an unlimited number of items. This is much more reasonable for active merchants. This kind of account does not get charged a fee when it sells an item. Instead, the account holder pays a monthly fee of $39.99.
Research Product Categories
You can look at the top selling items in your category to gain insights into the Amazon ecosystem.
All items on Amazon have sub-categories, or “browse nodes”, associated with them. These nodes determine what products come up when users are browsing through different categories without entering new search terms. For example, if a shopper looks at the “Boutique Board & Card Games” category, items in that node will show up.
The most nodes your item can be a part of by default is two. Some merchants have successfully requested a third node for an item from customer support, but your results may vary. Either way, look at other successful items to determine the best main category and browse nodes for your product.
Getting Approved to Sell on Amazon
Amazon’s requirements for selling products vary from category to category. Some categories are open for all merchants to participate in. A few examples of this kind of category include toys and musical instruments.
Other categories on Amazon are restricted. Individual accounts cannot access these categories under any circumstances. Professional sellers may be granted permission to access restricted categories after they fill out an application form. Examples of restricted categories include watches, gift cards, and sports collectables.
Finally, there are some categories that are off-limits to all new sellers. For example, you can’t join the fine art category on Amazon at this time.
Amazon SEO Basics
Search engine optimization (SEO) for Amazon is very different from other search engines. You can’t take what you know about Google SEO and apply it here. Take a fresh start when you learn about this topic.
Amazon’s most prized metric for sellers is traffic conversion. The more people who buy your product after looking at your page, the more valuable your page will be in the search rankings.
The implication of this system is that you want to only send your warmest leads to your Amazon page. When somebody is still learning about your product, keep them off of Amazon. Use your website to educate prospects instead. Once somebody is ready to buy, send them to Amazon to make the sale.
There’s more to Amazon SEO than conversions. You’ve also got to complete your product pages. This includes all the small stuff that you may be tempted to ignore. Fill in every box for keywords, product details, and other information Amazon asks of you. You’ll get better search rankings as a result.
Prime is Amazon’s VIP service for dedicated customers who want the best shopping experience. Members of this service spend an average of $2,500 on Amazon each year. Prime’s offer of free two day shipping has changed the face of e-commerce.
Amazon puts the customer experience ahead of everything. With Prime-eligible items offering a better experience than non-Prime items, it’s no surprise that the former get better results in search. Customers are seeing less of the non-Prime items as time goes on. Shipping speed is too important.
On the plus side, Amazon is making it easier to take part in the Prime marketplace. Their Fulfilled By Amazon (FBA) program lets you ship some of your inventory to their warehouses around the world. They then handle the shipping from there.
It’s a great idea to participate in Amazon Prime. You will sell more products if you do.
If you use Amazon correctly, you will make more money. More than one hundred million people go to Amazon to buy products each year. You should get your fair share of those sales.
Get yourself set up with an Amazon seller account as soon as you can. You can start with the individual seller account to avoid up-front fees and move to a professional account later. This is a painless process which will add income to your business’s bottom line. And what about you, would you be willing to sell on Amazon? Tell us below or tweet us!