Exporting can be complicated, and it’s hard to know where to start. Your plan should be logical and clear so that you can apply it to each step of your business. Going international doesn’t have to be difficult, despite all the details to think about.

Do your Homework

It’s important to know as much as you can about your target market. Your new customers will consume in different ways, be used to different communication strategies, and have a completely different way of life. Knowing the profile of your target customers is key to being able to reach them.

Knowing the target country’s laws and regulations will save you a lot of trouble as well. It’s absolutely necessary to know exactly how much to pay in taxes and import fees, and whether or not you’ll have to pass those fees on to your customers.

Understanding your target culture and language is fantastic, but if that’s not possible- getting a professional to help is the best solution. Don’t be afraid to talk to local experts and local consumers to better understand their demands and whether or not your product will be successful.

Create your Strategy

 Create a step-by-step business plan of how you will go about emerging in the target market, including even the smallest of details. This will help you understand what you need to tweak in your domestic business in order to streamline the international one.

How will you handle the logistics of getting your company overseas? Outsourcing your customer service team to offer service in the target language is a great idea if you can guarantee quality. Otherwise, this might upset clients who try to communicate with you. Consider having a legal entity abroad to handle your legal affairs and make sure that your business is operating within the law.

Prepare your Website

Your website is like your store front, and you want it to be perfect. It needs to be fast, optimized for mobile, and clear for your international customers. We recommend getting a professional to help you translate your site.

You also need to consider geolocalization to automatically present the prices for your products in a currency your customer will understand. Having a clear delivery and returns policy will prevent cart abandonment, and make things easier for your customer service team.

Start Marketing

Building a successful international strategy means creating it based on a local perspective. You need to communicate with your customers on their level, which means utilizing local channels of communication that are frequently used by the culture. Different cultures tend to use different methods of getting news, advertisements, and etc. Social media can be a great tool for communicating cheaply and effectively. It’s important to have your social media managed by someone who understands your target culture to help avoid faux-pas.

Test and Target

Once you have started marketing your E-commerce abroad, it’s time to start testing your business. Try offering free samples of your product to certain customers to get relevant feedback, or sell your products under a local marketplace to gain visibility. These test results need to be analyzed to better optimize your international business.


This basic plan should be easy to adapt to your E-commerce and from here you can fill in the details. With these tips, you have a good starting point to exporting your business. There is never such a thing as too much information. For more about these steps in detail, see How to Launch an International E-Commerce.

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