Agile and Pricing: How Scrum Helps Retailers

The IT industry monopolized agility: Not many people know that agile methodology can, and needs to, be used in retail. The Classical Retail Model Today, retail works according to a classical layout: The category manager receives information about the market such as how the buyer behaves, the actions of the competition, the policy of the supplier, the general state of the economy, and the trends, as well as about the business strategies of their own store in order to work with product categories such as the development of the category strategy and tactical steps, in order to the reach...

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