5 Tips for Boosting your Sales for Father’s Day in 2018

Father’s Day is coming up in June (in the UK), so your business should start thinking about how to promote your website as the one-stop shop for this special day. In today’s blog, we’ll be looking at what your business can do to increase sales for this special day and make dad’s happy at the same time. #1 Be aware of Father’s Day 2018 ahead of time It might sound silly to remind you to remember Father’s Day. My point is to remind you that you need to be prepared well in advance. Just like with any other gift-buying...

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Build Trust with Online Reviews before the Christmas Holiday Sales

You better watch out, you better not cry, you better not pout, I’m telling you why!  I love that song, but here’s a little-known fact about the holiday classic “Santa Claus is Coming to Town”: the first few lines of text to this song are actually a warning to consumers! With all the good stuff that comes along with Christmas, there are naughty people out there trying to scam shoppers out of their hard-earned cash. In today’s article, we’ll look at what you can do to build trust with new visitors. You better watch out for online reviews As...

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Selling Abroad Means Thinking Like a Local

Have you ever bought something from an online shop that wasn’t in English? I’m not a betting man, but I’d bet all my marbles that you haven’t. Why? Well, first of all, I personally wouldn’t feel incredibly comfortable buying things in a language that I didn’t speak. Secondly, statistically speaking, English is the dominant language of the Internet, so there’s no real shortage of online shops in my mother tongue. So, what does that mean for non-English speaking internet users? Do they feel the same way about English content? Do you have to translate your website in order to...

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