Smart E-commerce: How to turn Holiday Buyers into Loyal Customers?

As e-commerce is gaining more share of the total sales market, most major businesses have started using this mode of sales strategy. Even with a lot of advantages that this platform provides, there are a few gaping holes that limit the true potential of a smart e-commerce. One of the biggest shortcomings of e-commerce is customer attraction and retention. It is an ordeal to turn a visitor into a loyal and regularly paying customer. Holiday buyers are not helping the matter. They tend to buy goods only during the holiday season to buy at maximum discount possible. Customer retention...

Read More