Author: Anthony Bergs

Best automated emails that win customers for E-commerce

Did you know? Email marketing is one of the most effective ways for online retailers to win new customers and keep the old. The problem remains that companies aren’t sure how effective automated email marketing is. And if so, what types of automated emails are best suited for their audience. Let me start off by saying that when done right, automated email marketing generates the best ROI for online retailers out of all other digital marketing strategies. In fact, according to according to one VentureBeat study, e-commerce sites actually earn an average of $38 for every dollar spent on...

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Top ways SEO can help drive higher conversions for e-commerce

Anyone involved in the e-commerce industry agree that paid online campaigns cost an arm and leg. In particular, new online retailers just don’t have the financial capacity to leverage paid ads. Fortunately, there are ways around it for you to achieve the same conversion results without paid ads. The answer is driving organic traffic with great SEO strategies, leading to drive higher conversions for E-Commerce The fact of the matter is, every online retailer’s dream is to build organic web traffic. The reason is simple: because organic traffic means potential customers are looking at your products for free. So...

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Smart E-commerce: How to turn Holiday Buyers into Loyal Customers?

As e-commerce is gaining more share of the total sales market, most major businesses have started using this mode of sales strategy. Even with a lot of advantages that this platform provides, there are a few gaping holes that limit the true potential of a smart e-commerce. One of the biggest shortcomings of e-commerce is customer attraction and retention. It is an ordeal to turn a visitor into a loyal and regularly paying customer. Holiday buyers are not helping the matter. They tend to buy goods only during the holiday season to buy at maximum discount possible. Customer retention...

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