Why customer service needs to be visual

Buying on the internet has many positive aspects: it’s comfortable, fast, and easy.  However, if an e-commerce fails to fill this “reality void” that an online purchase entails, your customers’ momentum in making a purchase will slow down.  How many times have you been about to check out on a website but something has made you hesitate just before you pay?  It doesn’t matter what question enters the customer’s mind, if you find an obstacle that slows the purchasing process, you’ll need to fix it.  But what convinces you to do this? It’s the era of immediacy and users...

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