Why Should You Be Obsessed with Customer Experience?

Why are people ready to stand days in line to purchase a new iPhone or pay $3 for a cup of coffee at Starbucks? It’s not really about a technology or a taste; it’s about a lifestyle. How did Apple and Starbucks become in vogue? Probably the answer lies in the exceptional experience they provide to their customers. What is this exceptional experience? And how can you benefit from providing an exceptional experience? Let’s find out. 1. What is customer experience? Customer experience (CX) is all about how the customer feels when using your product or service. “At the...

Read More