The power of trigger based marketing automation

Facing omnichannel shoppers, brands must adapt their CRM to new customer expectations. Are you ready to move on? Implementing a Trigger Marketing strategy is highly appreciated by customers thus improves loyalty. Definition of Trigger Marketing Some of you may ask yourself: “What is Trigger Marketing ?” This is simply the automation of direct marketing campaigns and it’s kind of step-stone for marketing teams. Trigger Marketing is based on predefined rules and scenarios, upon which a suitable customized message is automatically sent. Companies are then capable of instantly reacting to a customer’s action towards the brand, or to events composing the customer’s...

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