Survey: Offering Payment Installments Pays Big for E-Commerce

Here’s a tip: If you want to get customers on board, offer them a perk – something special that they can’t get anywhere else. And if that perk helps them save time or, especially, money, then you have a good chance of winning a sale and a loyal customer. Some perks work better than others. Customers like the idea of free or flat-rate shipping, for example. Amazon Prime does this right with the company’s policy of shipping anything, large or small, for a flat annual fee, a winner with many customers. For many e-retailers, though, free shipping is an...

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