How AI is Influencing eCommerce and What You Should Do About it

AI – just a buzzword or a technology to fuel your business? ECommerce businesses, from small to giant, are talking day and night about the new possibilities artificial intelligence can bring. Let’s figure out if you can really benefit from AI. Better product recommendations and messages due to AI Analysis of the way customer interacts with your website, what products he views and what he likes the most is a powerful way to optimize customer’s journey. Using this data, you may craft personalized recommendations and increase conversion rates. You may have noticed that Netflix proposes you movies you were...

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