User Experience: it’s about More than just your Customers

Looking back on the last five years, digital requirements for B2C companies have expanded tenfold. The conversion from pen and paper bureaucracy and door to door sales has been quickly overtaken by the digital desires of consumers. While this is hardy breaking news for anyone living in the 21st Century, it remains to be said that digital is not enough. The focus now is not about tearing businesses away from their treasured writing desks and teaching them to type. Instead, it is to encourage the intelligent use of digital tools, bespoke to their needs. As creators and users of...

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