How to leverage your shipping policy to convert sales

With the growth of e-commerce worldwide, rising global expectations on shipping pose a huge challenge for businesses who wish to remain competitive. Everyone wants fast and free shipping, and while your store may be able to offer that domestically, it’s unsustainable if you’ve taken your business globally and ship worldwide. While free shipping is a great motivator to increase sales, there are other aspects of your shipping policy that can be used to combat cart abandonment, convert customers, and build trust in your brand. How a shipping policy can prevent cart abandonment  One of the main reasons why customers abandon carts...

Read More