Why Food Brands Need to Take Advantage of E-Commerce Opportunities

In recent years there have been several notable examples of food brands finding success online from Graze, to Domino’s to Amazon’s recent venture into the food e-commerce market with their grocery offering of Amazon Fresh. With these big players finding major success in both marketing effectively to their audience online and selling to them online, it’s time more food brands took advantage of these growing opportunities. Historically the major barriers for food brands selling online have been: People are reticent to purchase perishable products like fruit and vegetables in this indirect way Food is an extremely tangible product which...

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