The Size of the Prize: the Marketplace Opportunity

In recent years e-commerce has had a tremendous impact on our shopping behaviour and the retail industry. An increasing number of people prefer to do the majority of their shopping online and marketplaces have been the biggest beneficiaries of this trend.  As a result, Amazon has over 294 million active accounts, eBay has over 165 million global users while Alibaba manages over 434 million accounts. And these are only the largest marketplaces in the world. If you take into consideration that there are over 400 marketplaces, it’s easy to see why many retailers consider the marketplace opportunity as the shopping...

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