Why should eCommerce retailers offer free shipping?

Shipping is becoming the battleground for online retailers. Where once price was the weapon of choice when it came to squashing the competition, today it is free shipping – and more precisely free, rapid shipping – where consumers weigh up who to buy from. One of the biggest sticking points with eCommerce is shipping. AlixPartners recently conducted a survey that found that 36% of people were put off buying something because they felt the delivery costs were too high – making delivery costs the second most important reason that shoppers abandoned carts, just behind needing to see or try...

Read More