Latin America: A Lower Marketing Client Acquisition Cost (CAC) Can Benefit Your Business

Client Acquisition Cost (CAC) is one of the most important metrics to measure a business’ success. It is basically how much it costs for your company to make someone buy your product or service. It can consider all costs of all operations, and goes for either brick and mortar stores, or online ones, including your e-commerce. And it is also possible to split the CAC rate, and think about specific areas of a company. For instance, the marketing CAC, a rate that is the result of a division: the marketing cost to acquire customers in a time period by...

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