Reasons to Export your E-Commerce and what steps to follow

There is plenty to think about when attempting to launch an E-commerce site. Many business owners, especially small businesses and startups, tend to stay local and domestic. However, there are plenty of great reasons for E-commerce to launch internationally. The following infographic, from Mister Logistics, outlines excellent reasons to export your E-commerce. Companies that export are more profitable than ones that stay domestic. 8 Great Reasons to Export your e-commerce: Adding international to your business will only bring good things and the risk is no greater than running an E-Commerce domestically. Neglecting to export could actually hurt your business:...

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E-Mail Marketing Strategy: The Underdog of Digital Marketing

The underestimated platform of digital marketing, E-mail can be the most profitable tool for E-commerce. Even in 2016, E-mail marketing still proves to be one of the best ways to communicate with customers via newsletters, post-purchase follow up E-mails, calls to action for inactive customers, and offers on new promotions. The amount of people who use E-mail is astounding: 2.6 billion people currently use E-mail (for reference, there are currently 3 billion people in the world with access to the Internet), and it’s expected to climb to 2.9 billion by 2019. The numbers don’t lie- despite what many would...

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How to Hack your E-Commerce Customer Experience

I bet you can remember the best customer experience you’ve ever had. I bet you can also remember your worst. Despite dealing with a lot of gray area, customer service has the tendency to be a black or white experience for the customer. The experience is either wonderful, or terrible, and if it doesn’t fall into one of those two boxes, it’s forgettable. I’m going to show you how to hack your customer service to not only keep customers coming back, but to bring in new customers too. Customer service doesn’t start when the customer contacts you, au contraire....

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13 Tips to Creating a Trustworthy E-Commerce

Trust is one of the most important factors in E-Commerce conversion. If a customer doesn’t trust your site, they will quickly abandon and go elsewhere. It’s no secret that trust is built on several different touch-points on your site, and if you’re not fostering trust on each of them, you’re wasting an opportunity to convert your customer. This great infographic from KissMetrics about how to build a trustworthy E-commerce outlines some of the most important ways to foster a trusting relationship with your customer. The Discovery Phase When a customer first discovers your E-commerce, you need to prove to them...

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Jan Laštůvka (MonkeyData): “The main difference between the US, Europe and Asia is mostly in the source of data”

E-commerce companies can really make a difference nowadays if they use their data efficiently. But there’s data everywhere and it takes some time and effort to analyze all this. However, there are tools that are out there to help you understand your data and make sense of what it means for your e-commerce.  Czech SaaS start-up, MonkeyData, analyses data from various sources and shows the results at one place in an organized dashboard. We had the opportunity to interview them about data, e-commerce software, and differences between European companies for e-commerce cross-border strategy. We had the opportunity to interview them...

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