Benchmark Review 2019: All about this email marketing tool

Today we will analyze Benchmark Email, one of the leading email marketing platforms available on the market. Since its inception in 2004, this California-based company has grown remarkably. Today, it is focused on small and medium-sized businesses and a sector you might not have expected: non-profit organizations. Benchmark offers discounts to NGOs, and provides completely free service to associations dedicated to helping children in need. Interesting, isn’t it? To date, Benchmark has more than 73,000 users from all over the world. After this brief introduction, let’s look at the main features of Benchmark Email. Benchmark Email Pricing offers a...

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Radisson, Renault and Spark Networks join free Webinar: Engaging your customer at the right time in the right way

Incite Group are hosting an exclusive webinar with the marketing industry’s leading thinkers when it comes to customer engagement. You need to engage your customer at the right time in the right stage of their journey. Find out how to revolutionise your marketing strategy for 2019 to ensure your interactions are as impactful as they can be! Join this exclusive webinar (14:00pm GMT 6th February) with Bastien Schupp, VP Global Brand Strategy and Marketing Communications of Groupe Renault, Najlaa Taqi-Eddin, Chief Marketing Officer of Cashplus, Bart Visser, Director of Brand Marketing for Spark Networks and Sophie Clarke the Director...

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Jérôme Jaeger, (GLS): “Delivery drivers who are en route for GLS provide decisive added value when the consignees receive their parcels”

What trends do you think have marked e-commerce in 2018 and will be key during 2019? Over the last few years, we have seen an unbroken growth in e-commerce. In 2018, some trends have become more and more common: The purchase through social networks, thanks to the buy button, for example, has become pretty normal. The user no longer has to visit a certain online store to buy the product but can do so directly from Facebook, Instagram or a blog. In addition, the process of buying online has been evolving. Increasingly, online shoppers use voice assistants such as...

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Lucas Dominik (SecurionPay): “The overall experience needs to be smooth and adjusted to customers’ behavior”

According to you, what are the trends that are going to shape e-commerce in 2019? E-commerce sales continue growing and people also use their mobile devices more often than ever during shopping. This is why today’s customers expect the entire purchasing process to be as fast and frictionless as possible, so e-commerce owners need to pay huge attention to how a checkout on their website is designed. There’s a huge need for one-click payments without redirections and needless form fields to fill out. Also, it’s the final call for online stores that aren’t mobile yet. The same goes for...

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E-Commerce Feed Management solution: The 4 best options in the market

It’s a good time to launch e-commerce, but it doesn’t make sense to do it without undertaking a multichannel strategy. It is important to be present in several sales channels if we want to boost our sales. And an essential piece to be able to do this are the marketplaces integrators. What are e-commerce feed management solutions? Let’s say you have your own e-commerce, with a few products, a stock, integrated logistics operators, and so on. If you want to start selling also in a marketplace like Amazon or eBay, you must make sure that all the information is...

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