Marketing to Millennials: Trends For Ecommerce Marketplaces That Are Leading the Way

Ecommerce Marketplaces in 2018 will be driven by the needs and preferences of a prominent generation: the Millennials.  B2C ventures  nowadays are targeting the millennials. Never start a new sentence with but then comes the question who are the millennials and how are they going to be the next dominant trend in online marketplaces? Millennials is the term used to refer to those born between 1980-2000, according to a report by Goldman Sachs Global Investment Research. This generation is in focus because they are growing up in a time of rapid changes. The twenty to thirty-year-olds are found to...

Read More