Author: Lisa Michaels

5 Tips on Customer Data Management

Businesses usually collect a substantial amount of relevant and useful information about their customers. This information can be used to improve the overall customer experience in various ways and to even improve marketing efforts. It enables personalization and can foster customer loyalty when used effectively. Data may include everything from contact information and demographics to purchasing behavior and more. In order to maximize the benefits associated with the collection and analysis of this data in your company, you need to refine your data management efforts. Here are five tips that can help you. Don’t Collect Irrelevant Data Some companies take...

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5 Reasons Why You Should Use Storytelling in Ecommerce

Every week, new e-commerce shops pop-up as established companies and startups compete for market share. In the wake of such intensifying competition, you need to attract and retain customers while adding value to your brand. Storytelling is the perfect technique you can add to your content marketing strategy. It can help you attract new customers, engage your audience, increase your revenue and boost customer retention. Read on to find out how exactly storytelling can help your brand achieve these goals. Enhance the Value of Your Content with Storytelling In a time when brands have recognized the power content marketing...

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