Author: Marty Grant

Online Branding: The Impact of the Social Consumer

Today consumers are more influential, empowered, and have more alternatives than ever before. With increased Internet accessibility, people are constantly connected with marketing messages and information available online. Consumers today are locating stores, researching products, comparing prices, giving reviews, and purchasing online. Today´s consumers are more influential, empowered, and have more alternatives than ever before. In this digital age, traditional techniques of marketing are becoming less effective and to engage with customers, the firms need to develop impactful digital marketing campaigns. The Power Shift Increased penetration of the Internet has shifted power from the marketer to the consumer. Now...

Read More

The Top 10 Free Stock Photo Banks for Your E-Commerce Brand

Every brand should use photography as part of their content mix, and free stock photo banks are . The best digital marketers post new photos on a daily basis. This is a great idea for the businesses that can afford it. What do you do if you aren’t prepared to hire photographers? Luckily, there are websites with large collections of high quality photography that you can use for free. These photo banks are a huge resource for e-commerce brands. Your competition might not be aware of the existence of free stock photo banks. This is a big opportunity to...

Read More

The 2017 Global Online Consumer Report: Key Figures in E-Commerce Worldwide

The e-commerce industry moves quicker than any other industry in the world- and this could be argued for any industry that deals in new technology and the internet. As an online retailer, it can be hard to keep up with all of the new developments, as tactics become obsolete quicker and quicker. This speed leaves large retailers struggling to be reactive enough, which then leaves the smaller, more agile retailers space in this ever-saturated market. Every year KPMG studies consumer behavior worldwide and releases the results in an annual report. The 2017 Global Online Consumer Report revealed that consumers...

Read More

7 Ways to Optimize Your Product Photos for Conversion

For e-commerce store owners, product photos may seem like a foreign concept. Nonetheless, it is a vital one for success. Your customers do not have the luxury of coming into a physical store to examine the products, and even the best descriptions in the world will not give shoppers a perfect visual. 7 Ways to Optimize your Product Photos for Conversion Good images will draw your visitors attention, and they need to do so in a way that presents the products as well as your store in the best light possible. It may seem daunting, but the following tricks will...

Read More

10 of the Top E-commerce Trends to Consider in 2017

E-commerce has become a need of every home and entrepreneurs are utilizing this need for the best. What are 2017 top e-commerce trends you should keep an eye on? Today’s customers love shopping online! Research show that more than half US customers prefer doing their shopping online rather than in brick-and-mortar stores. And figures tend to increase pretty quick. With 70% of US adult declaring that they shop online at least once a month, the potential of growth for your e-commerce is big. Of course with more online customers going online, more entrepreneurs move towards the online solutions and the competition...

Read More

Newsletter

Recent Videos

Loading...