As we embark on 2021, the first resolution every e-merchant and retailer should stick to is stop dismissing effective product search and discovery as one of those things they’ll “eventually improve”. While order fulfillment speed and seamless payment experience are, of course, indispensable, the potential customer may never get to either of those. The truth is, a powerful e-commerce search and without-a-hitch product discovery are two mainstays of your business. The backbones of an enjoyable online shopping experience, they are instrumental in ensuring an ongoing revenue stream.
A lot of pure players and online retailers still haven’t gotten the memo: 72% of businesses fail e-commerce site search expectations, according to BigCommerce. While 8 out of 10 potential customers actually leave the online store if it fails to provide a convenient website navigation, relevant results, or clear product information, says Forrester.
Indeed, customers are extremely picky when it comes to their expectations from pure players and online retailers. With the raging global pandemic and nearly cutthroat competition being its repercussion, the online sellers have to up their game in 2021, especially in regards to the product search and discovery.
- What new approaches and techniques will take the on-site search to the next level in 2021?
- What should you focus on in order for your eCommerce search engine to tick all the right conversion boxes?
- How to make the best of an AI-Powered Search Engine?
- And how to fit an effective e-commerce search with other musts of successful conversion: recommendations, personalised ads, dynamic landing pages?
Unbxd Inc. is an e-commerce product discovery platform that applies advanced data sciences to connect shoppers to the products they are most likely to buy, while providing predictive actionable insights for merchandising. With Unbxd’s Machine Learning Site Search, shoppers receive optimized search results based on merchandiser insight coupled with advanced machine learning algorithms. Unbxd is trusted by over 1,300 e-commerce websites in 40 countries including Express, Ashley HomeStore, FreshDirect, HSN and ibSupply.
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