Author: E-commerce Nation

ReferralCandy review: How to create an affiliate network for your ecommerce

We’ve analyzed all kinds of e-commerce tools, and today it’s ReferralCandy’s turn. This tool offers its customers an affiliate program (referrals) for e-commerce and easily integrates with CMS platforms of all kinds. Shopify, WooCommerce, Magento, BigCommerce, Mailchip… And many more tools. This versatility makes it a very interesting tool, and that’s why we’re going to analyze what ReferralCandy is and how it can help you. What is ReferralCandy? To begin with, it is worth talking about what ReferralCandy is and what type of customer it is aimed at. As we have already told you, ReferralCandy allows you to create...

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How to Create E-Commerce Videos that Convert

We know which product videos work the best for e-commerce conversion optimization strategy, it’s time to think about how to procure them. Depending on your skills and resources, your choices can span from DIY video making to curating videos from social media. Here’s a quick overview of the most popular strategies: Make your own product videos in-house. This is probably the most labour-intensive option for e-commerce stores. Although it provides the benefit of being able to infuse your branding into the videos and to build thought leadership, this strategy does take commitment in terms of time, skills and money....

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Magento Hosting: Shared vs Dedicated Server Comparison

With advancements in technology and the popularity of the World Wide Web, more and more people are making use of the internet for a variety of purposes. If we take a look at the most popular uses of the internet, we see ‘Shopping’ is one category that has been growing rapidly. Seeing the opportunity, every business is trying to make a shift from offline to online today. If you’re among them and want to make a strong online presence for your business, Magento is an open-source eCommerce platform that can help you do that. This is one of the...

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Outsourcing E-Commerce Logistics: Why you should consider it a Partnership

Logistics and Supply Chain Management are the backbone of  E-commerce. In a world that is becoming more connected and complex, outsourcing to save time and money is becoming increasingly popular in E-commerce. Outsourcing is paying another company to handle an aspect of your business, with the idea that they will do it more efficiently and better than you do. In terms of logistics and supply chain management, aspects that many entrepreneurs and E-commerce owners tend to overlook, this can be especially helpful. Logistics and supply chain management is the backbone of an E-commerce, and for certain owners, outsourcing logistics...

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How do I Export my E-commerce Internationally?

If your domestic market works well, it’s time to start looking across the border to new opportunities. E-commerce professionals are starting to look more and more towards going international with their sites, and there are plenty of advantages to doing so. This transformation, which requires time and close attention to details, should most definitely be considered. If current markets are proving successful for your E-commerce, there’s a good chance that it will work in a neighbouring country. There are several factors to think about when attempting to take your E-commerce global: marketing, language, currency, lifestyle, and administrative issues, as...

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