Savage Marketing

Unleash your marketing superpowers at Savage Marketing 2019 – a place to learn, share, and network. This is not your average marketing event. It’s where the mightiest marketers and digital leaders come together to exchange their most daring ideas on customer journeys, data and AI, and storytelling. Now in its 4th year, Savage Marketing has connected hundreds of leading B2C brands – small and large – bringing content and discussion back to the heart of events. Consistently ranked as “the most useful marketing event of the year”, and with 500 marketers attending from brands such as Philips, Adidas, ING,...

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7 Best Practices for Improving Ecommerce Marketing in Small Businesses

Small businesses that want to expand their business have a unique opportunity thanks to ecommerce. And by 2040 it is believed that 95% of purchases will be made in digital commerce, according to a Nasdaq study published in 2017. It seems clear that the online sale of products and services has a promising future ahead of it. However, success or failure still depends on a good ecommerce marketing strategy for small businesses. Can the most modest online stores compete with the giants of their sector? Although many would answer yes to this question, the truth is that there are...

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B2B Marketing Expo – Masterclasses

Europe’s leading marketing event is now just 5 weeks away! We can’t believe how quickly this year’s B2B Marketing Expo is coming around, so to make sure you’re as prepared as you can be, we’ve put together some key show updates that you don’t want to miss! As always, the show will have an unbelievable programme of masterclass sessions on offer. These are a truly unique way to get to grips with the solutions, products and theories that are forming the marketing landscape of tomorrow, and what’s more, they are all completely free to attend! There has never been...

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How to sell effectively on Twitter

Did you know that 70% of small businesses have a profile on Twitter, according to a study by Search Engine People? Knowing how to sell effectively on Twitter is paramount for ecommerces. But tweeting is not an easy art to learn. In the following lines you will discover some of the best practices to conquer your consumers in the social network of the little blue bird. Twitter is an excellent marketing tool for companies and brands from all sectors. Believe it or not, almost 7 out of 10 users (67%) tend to buy branded products that they follow on...

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7 SEM tactics that will revolutionize your marketing strategies

Did you know that 98% of users select a business that is on the first page of SERPs (search results), according to BrightLocal? Reality probably shows a lower percentage, but the data still underscores the importance of web positioning in e-commerce. It is not surprising, then, that more and more companies decide to include SEM strategies in their marketing campaigns. Better known as SEM, search engine marketing has become one of the indisputable allies of e-commerce, allowing them to increase their sales through paid advertising. Other advantages include the profitability of targeted and segmented traffic, recognition and brand building...

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