How to adapt your UX and SEO Strategies for E-Commerce?

How to adapt your UX and SEO Strategies for E Commerce

We have talked about it many times: UX is one of the most important parts of your E-Commerce’s success. And, once again, your website’s success also depends on your SEO strategy. It may seem hard for debuting E-tailers to tune both UX and SEO strategies.
A good User Experience strategy means that your website needs to be visually attractive to your visitors. This will create a retention effect. Would you come back to a non-appealing website? Probably not. You need to drive your visitors through a predetermined path on your site, leading them to buying your products and confirming their cart.
To do this, you need to attract people to your website. As mentioned before, SEO is the best way to do it. With a good search engine optimization strategy, you can land on search engines’ first results, driving a huge amount of traffic to your website, depending on your keywords.
Nevertheless, there are mistakes you have to avoid at all costs, whether it is in your website’s code or in the text boxes you include on your front page, for example.

If you have opted for a content marketing strategy, you’ll need to optimize your content in order to rank on search engines’ first page.

Don’t hesitate to play with headers

One of the first thing you have to take care of is how you are going to optimize your headers. You use it to organize your article.

H1 tag

The most important tag you have to use is the H1. You need to include your primary keyword in it. Firstly, it helps your visitors to understand what you are talking about. Secondly, but very important, it helps search engines know what you are talking about. For example, Google bots analyze your website by starting with principal titles, in order to see if the content and your titles adequate.

Other tags

Don’t hesitate to include multiple tags if your text’s length allows you to do it. Indeed, H2, H3, H4 tags allow you to include secondary keywords. These keywords are mean to precise the subject of your website to search engines’ bots. H2 are mostly used to include secondary keywords, while H3, H4, etc. tags are mostly used to include your lexical keywords. If done correctly, this should allow you to rank on multiple keywords at once.

Visual creativity is the key

Media integration

Include media to your texts and descriptions to avoid your visitors to be bored by a big text. These integrated media can be pictures or videos. Just as your text boxes, media can be optimized for natural searches on Google, for example. ATL tags can be filled with your go-to keywords. But you need to be careful.

Media size

How to adapt your UX and SEO Strategies for E-Commerce

Be careful about your integrated media’s size in order to optimize your UX and SEO strategies. Indeed, search engines prefer quick loading websites. If the chosen media are too big, your website will take more time to load, and you will be penalized, going from page 1 to page 2. You wouldn’t like that, right? In order to provide good quality media and keep them at a small size, you can opt for an image compressor software. Most of these softwares allow you to compress your images’ size without losing quality. If you create your illustrations by yourself or with the help of somebody, remember that you can export your files in 72 dpi instead of 300, this is more than enough for the web.

Think about mobile users

I’m talking about your website here. You probably know that your website should be responsive. This means that it needs to adapt and go from PC display to mobile. Your pictures have to resize correctly, your colors have to match both of your website’s versions, the font has to stay the same between mobile and PC. Even on mobile, you have to adequate UX and SEO strategies.

… But mobile also influences your SEO

Almost everything has an impact on your search engine optimization strategy. Mobile pages have to fit search engines’ regulations in order to be on the first page. For example, Google launched its AMP (accelerated mobile pages). It allows you to optimize your entire website for mobile users.

Listen to your customers

Whether it is about your web design or your products, listening to your customers and users is very important for your E-Commerce’s success. If your customers want your website to stay simple, make it stay simple. Their comments will lead you through multiple steps of developing your business and your website.

Be cohesive and jungle between UX and SEO strategies

As we told you, everything you need to do is staying cohesive. As long as your web design and your SEO match, you won’t have any problem with your position on SERP and with clients’ opinions.
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Thibault Herpin
Hi, my name is Thibault Herpin. I'm in charge of strategic content for E-commerce Nation. I'm happy to share my experience in the fields of digital marketing and E-commerce through my content. Do not hesitate to contact me !