Know everything on selling on Instagram

More and more people E-tailers started practicing social commerce on Instagram. Before starting giving you the keys on how to sell on this practical social platform, let’s explain what social selling is. Social selling is a simple process consisting of using social platforms in order to sell your products to people on there. For example, some companies have business developers hanging on social media all day long in order to generate some sales revenue. Instagram is currently opening its gates to E-tailers. The social network, owned by Facebook, is doing it by implementing new features, allowing its users to...

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Paris Retail Week 2018: a celebration of the Smart Phygital

Paris, 25th September 2018 – The fourth edition of Paris Retail Week brought together players in physical and online retailing. Europe’s biggest 360° event came to an end on 12th September, after three days of emphasis on the Smart Phygital. Through exhibitor stands, conferences, keynotes and the Paris Retail Awards ceremony, retail professionals had the chance to share their experiences and discuss the trends in retailing, a sector that is constantly evolving. Paris Retail Week 2018 figures: 34,804 professional visitors Over 700 exhibitors and 436 speakers The participation of major retail players including; Amazon, Google, Facebook, Alibaba, Adidas and JD.com....

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[eBook] 5 Key Components to enhance your conversion rates

We already know that 27% of online buyers abandon their basket before finalizing their order. Simplifying UX and buying processes on your website is the starting point to avoid losing your potential clients. Your E-Commerce success and longevity rely heavily on constantly updating your E-Commerce website to fit current customers’ needs. Data collection, measuring and analyzing your E-Commerce customers’ habits is essential to improving and enhancing your online activity’s performance, optimizing your ROI on marketing actions, and evaluating how well you are meeting your business’ objectives. How can you enhance your E-Commerce conversion rate? Understand your clients’ buying process...

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Dr. Dominik Matyka and Philipp Hilbig (DMEXCO)

Interview with Dr. Dominik Matyka, Chief Advisor DMEXCO, and Philipp Hilbig, Director Expo & Operations DMEXCO What distinguishes the DMEXCO 2018 from the dmexco 2017? Dominik Matyka: DMEXCO is still the most transactional digital marketing event world wide. It remains the leading meeting place for key players in digital business, marketing and innovation, with an impressive line-up of more than 550 speakers, 1000+ exhibitors and 40.000+ visitors. Furthermore, it includes over 120 seminars and workshops, a large number of side-events and all relevant topics, that are currently discussed in the global digital industry. What’s new is that we are...

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Seamless 2019

With over 10 000 visitors, 400 speakers and 350+ exhibitors, Seamless brings the brightest minds together from across payments, e-commerce and retail. Seamless ignites new ideas and inspires the audience to think differently. You’ll be stimulated by innovators, business leaders and entrepreneurs from across the globe. Seamless has three separate conference agendas covering the world of Payments, Ecommerce and Retail. With one shared free-to-attend exhibition hosting 350 of the region’s leading technology providers. The event is held in Dubai International Convention & Exhibition Center, UAE, on 10-11 April...

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