Author: Thibault Herpin

Innovative Social Media Strategies you can use for E-Commerce

One of the main advantages of being an E-Commerce merchant is that you already have a good presence on the internet. Of course, that presence varies regarding your SEO and SEA strategies. The main advantage is that the means of communication you can use are directly connected to your website. You might have understood, I am talking about social networks. In order to differentiate from the competition, you need to establish innovative social media strategies. As you may already know, each and every of these social media has different purposes, features and communities. Thus, this means that they have...

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Recap: Deliver Events, the European Rendezvous for E-Logistics

This year, DELIVER Events was holding his 3rd edition of his invite-only gathering. The successful event managed to attract 750 (+70% compared to last year) attendees coming from 35 different countries. Who was present at DELIVER Events London? First of all, the event managed to gather 60 service providers. These service providers had the occasion to meet 450 decision makers from E-Commerce powerhouses. This gathering has been organized around 2,000 one-to-one meetings. Who were the E-Logistics service providers? The event managed to group all the biggest providers you can find on the market in the Twickenham Stadium. Indeed, this list...

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Merging a physical store and an E-Commerce : Phygital Store

The term “Phygital” represents a new popular strategy adopted by more and more retailers. It consists of opting for a digital approach and adding it to a classic store. This practice has been introduced in order to help brick & mortar stores to counter the E-Commerce’s effects. This integration of the digital world to the physical commerce world creates a whole new experience for the client and the retailer. Thus, this means that you have to adapt to this brand new strategy and familiarize your clients with it in order to be successful.  Technologies involved in a Phygital Strategy Of...

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[Infographic] How to choose your E-Commerce Solution in 2018 ?

There are multiple ways to launch your digital business in 2018. Among all of these ways, plenty of E-Commerce solutions are available to you, including SaaS and Open Source answers to your digital needs and your obligations. You just need to choose the right one, fitting your needs and resources. Each of these types of  solutions are very different and vary  from each other. As everything, very specific remedies answer specific needs and demand specific abilities. Here are the main differences between these two types of answers for launching your E-Commerce successfully. Comparing the E-Commerce Solutions SaaS Solution Technical knowledge...

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How can you enhance your E-Commerce’s data protection ?

You must have heard about data protection these past few months. Especially since Facebook has gotten in troubled water regarding its users’ data. Cambridge Analytica scandal has shown internet users that their data was important and that it was worth their care and protection. Digital businesses deal with a lot of data like payments, user profiles and their private accounts, for example. You don’t want big corporations and private internet users to have access to all of these informations. Here is how to protect your E-Commerce’s data. PAYMENT DATA PROTECTION When your clients pay on your digital retail, they...

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