Packet shipping is one of the main headaches of e-commerce professionals.
Product shipping and delivery are the last two stages of the relationship between e-commerce and buyer. And, unfortunately, they tend to be the most dissatisfying for the consumer.
It is important that, when preparing the shipment of your packages, you take into account what you can improve, how to loyalty and how to reduce costs and delivery times.
In this infographic, we give you 10 tips to optimize the shipments of your e-commerce.
Manage your stock efficiently
The first step is to manage your stock correctly, no matter if you have it in your own warehouse or if you do dropshipping. It’s a very common problem to sell something and realize – too late – that you don’t have that item available.
Whether you are a small or large e-commerce, you have to make sure that your stock management is effective.
Pack the product
The packaging of your products is a time-consuming stage if not planned in advance.
Make sure you have enough boxes, paper and protective items available for the different types of product you sell. If you wait until the last minute to review this aspect, the process can take much longer than necessary.
Beware of labelling
Obviously, a part of your package has to be available to add the labelling.
The format of the label will vary depending on the shipping company (or destination). One way to save time on labelling is to use a platform that centralizes all label models of your orders. There are management systems that can be integrated with your e-commerce, and that includes all the functionality for different carriers.
Be sure to include contact information on the label in case the carrier has a problem.
Customize your packages
Shipping is the perfect time to build customer loyalty.
During the preparation of your packages, do not hesitate to devote a little time to customize the packages. How? In many ways: a packaging something different, a small surprise gift, a discount code, a personalized message …
Choose your suppliers well
It is highly recommended to offer more than one shipping option to your buyers: urgent, economical, collection point, home delivery… But this usually involves working with several logistics agents.
There are platforms that integrate with your e-commerce and allow you to automatically choose the best option.
Think about securing your shipments
Your packages travel a lot (that’s the goal) and every journey has its risks. We strongly recommend that you consider insuring them against risks of loss or damage. International shipments involve more risk than local shipments, both in terms of distance travelled and changes from one means of transport to another.
Do you ship to the United Kingdom or internationally?
As we have said, international shipments are more complex, especially if you leave Europe.
The internationalisation of your e-commerce has to take logistics into account. For each new market, you will have to study shipping costs, regulation and customs requirements. Most carriers offer services to accompany you in this process.
Another important document to take into account is the Incoterms: rules that inform you of the responsibility of buyer and seller in an international shipment.
Optimize the collection of the package by the carrier
The growth in the number of carriers means a greater number of collectors of packages that these do.
There are different solutions. The carriers can pick up the packages directly from your warehouse or you can go yourself to the post office to deliver the product.
Think about optimising this time-consuming stage. You can, for example, look for systems that centralize all your shipments to avoid going and returning too many times.
Inform your customers
One of the essential elements when sending a package is that the customer is aware of what is happening.
Your customers want to be able to access as much information as possible about the status of their shipment (in real time). Opaque” shipments, in which the consumer does not know what is happening, are one of the main reasons for dissatisfaction in online shopping.
Make things easier for the buyer
The delivery of the package is the final moment, and the success of the same is key if you want to build loyalty to the buyer.
You have to work as hard as possible so that the consumer receives the package in the most satisfactory conditions. We recommend that you offer several collection options, and even delivery times if it is going to be done at home.