Understanding how to grow sales is a crucial aspect of running and owning a successful e-commerce business. Getting those all important sales is all about targeting the correct audience and reaching them through using the correct techniques. The aim of this guide is to provide you with an insight into how to increase your sales in just a few days. So, this quick and easy, the go-to guide will contain all of the information that you need. The aim is to provide you with simple and easy-to-read paragraphs with each tip taking less than 30 minutes to implement.
10 Tips to Grow Omnichannel Sales:
Scope out the long tail in your products listings
Keywords are exceptionally important to the way in which you are visible to your target market. Of course, you are going to have competition out there but you need to make sure that you can cut through the crowd and stand out by making your products and your website visible in the quickest and easiest possible way.
One of the simplest and most efficient ways of increases your sales in marketplaces and through your websites to not only focus on short tail keywords but such as “wine cooler” but to focus on long tail keywords such as “temperatures controlled wine cooler”. Choosing a short tail keyword will mean that you will be met with more competition than a long-tail keyword.
So, it is important that you carry out the correct research and identify common themes that become apparent across a variety of keyword tools. This will enable you to create a good structure that will make it possible for a wider range of customers to see your products. This will also mean that you will not have to spend a huge amount of time building reviews and sales.
Get involved in multibuy listings for your most popular products
You can really take advantage of the multibuy listing available at eBay. However, this is something that you can make use of once you gain a greater understanding of your margins and if you make more money when customers choose to purchase more than one item. You might make money by combining the postage which means that you can pass some of that money back to the customer by identifying the discounts that you can offer with multibuy discounts. Multibuy items are a great way of selling more and making more because customers often find it a lot easier to make use of multibuy products as opposed to having to purchase them individually and more frequently. It is very common to see that more customers prefer to buy multiple items than one and that has been seen with one of my clients who offers more than 60% of his products with 2, 3 or 4 multiple discounts.
Set up FBA on a single product
If you choose to go down the fulfilment by Amazon route then you will get the Prime Badge. This means that you can offer improved delivery options and it also provides a greater chance of achieving the buy box. However, it is important that you recognise that the buy box is not just about the price but you must also remember that the more established, bigger sellers will overshadow a new seller. So, if you can achieve Prime status then that can certainly help you to move in the right direction. The fees are higher if do choose this option but you have to weigh this up in relation to the costs associated with postage, picking items and customer service labour costs. It is also possible to run this exercise on one item alone, giving you the scope to determine if it works and what products it works best with.
Or, Set up SFP on a single product for a trial
Seller Fulfilled Prime or SFP as it is also known is something that you might be able to take advantage of if you have been selling products on Amazon for a certain period of time. The entire set up process is simple and efficient but once you have enrolled, you can then begin a trial. As part of this, you will need to use the services of approved carriers while you have to be invited but ultimately, this is the same service. However, providing you meet the criteria for the 30-day trial, you will be given the prime badge and that will help to increase your ranking which can lead to you increasing your chances of obtaining the buy box on a wide range of products.
Google Shopping is Worth Getting Involved In
Everyone is familiar with Google Shopping, even if they do not know what it is. When a search is made for a product, the products that appear at the top of the results page is Google Shopping. These are driven by Pay-Per-Click advertising but they are a great way of getting products noticed. While you might be familiar with Google advertising, which was previously known as Adwords, when you bring that in line with Google Shopping it is common to experience an increased return in investment. This is down to the fact that the price, as well as a picture, is displayed with the item and that provides a greater level of trustworthiness and relatability as those searching for your products prefer to see the price and an image of the product. So, as opposed to using keywords, Google Shopping takes the data from your website and uses that to provides searchers with relevant data. Along with this, Google Shopping now has a new feature which is known as “Showcase”. This makes it possible for customers to use a broader search term such as “Children’s Shoes” to search for products.
Make healthy product descriptions for products not performing as well
Product descriptions carry a lot of weight and when used correctly, they are extremely powerful as they provide people with the information that they need. Despite this, so many businesses are failing to get their descriptions right because they put a real emphasis on their titles believing that this is the only way to capture the attention of their audience. If you are using marketplaces such as Google Shopping, eBay or Amazon then it is worth noting that they make use of every piece of content included in product listings. This makes it particularly important for you to make sure that your product descriptions are really up-to-speed. Therefore, they should contain relevant keywords derived from keyword research. These keywords are not just for your titles, so use the keywords correctly throughout the content and you will find that you will start to get ahead at a faster rate than you did previously.
Use trust signals (Trustpilot/Feefo) directly appeal to your early customers
Trust counts for a lot when it comes to making a purchase. Many people choose to research products and suppliers before making a choice and this is where review websites are extremely useful. Good feedback will resonate with potential customers and it will more than likely underpin their decision to purchase from you. So, if you have an extensive customer base then you should seriously consider launching Trustpilot to your website. The great thing about this is that it is free to join but once you do, you can encourage existing customers to leave you feedback that will help you to increase the trust that potential customers have in your business and products.
Make sure your website uses https (SSL)
Google Shopping has a requirement for you to have HTTPS installed onto your website so this could be worth a discussion with your web developer or your hosting company. When you are handling data and payments through your website, your customer will expect all of their personal data to remain safe and so, this is a great way to increase trust. This can be a fairly simple feature to install as some hosting providers have a simple install feature which takes one click and before you know it, your website is secure. When you achieve the certificate, make sure that you display all logos and security badges on your website. This will give customers confidence in you as a business.
Install a chatbot, live chat or facebook messenger chat
Customers like to know that you are there for them when they are making a purchase. They might have a simple query or something more specific and so, you should consider installing one of the many chat services into your website. This will provide a more personal experience for customers if they know that there is someone there to help them. Facebook Messenger is also a popular choice with Millennials who turn to this chat feature for support so it could be worth offering this as part of the entire experience.
Allow multiple ways to pay
The key is to make it as easy as possible to spend their money with you. Some people prefer to use their credit or debit cards while others prefer the protection of Paypal. Whatever it might be, try to cover as many payment options as possible. When you consider that eBay has recently introduced Apple Pay and Bitcoin as payment methods it highlights just how customers are behaving when it comes to paying for goods.