Author: Mélanie Vaast

How to Hack your Competitors SEO Strategy – Ahrefs Review

Ahrefs s is definitely one of the most famous keyword search tools that exist in the market these days. As e-commerce owner, you know more than anyone else the importance of having a great SEO strategy in place in order to rank higher than your competition. This is the reason why you need a tool that is able to provide you with valuable information. Ahrefs can definitely do the trick. Ahrefs claims that it crawls 6 billion web pages and 200 million root domains every day, and that their index size is 12 trillion of known links and 3...

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How to Find a Niche Market to Boost your E-commerce Business

Some e-commerce businesses don’t want to place themselves in a specific niche market because they are afraid they will box themselves into too narrow of a group of merchandisers that only specialize in one thing. But the truth is categorizing your e-commerce business into a niche market is often a smart thing to do. A niche is a particular subcategory of a market that you decide to focus on for your business. It has a little a bit of competition (meaning there really is a market for it) but not too much as it is very specialized. Getting into...

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How to make the most of online customer reviews

Online customer reviews are really important for both customers and online stores. In today’s digital world where competition is high, more than 92% of e-shoppers take reviews into account for their purchase decision. Either positive or negative, online reviews can have a very big impact on your e-commerce online reputation. This post will cover everything you need to know about online customer review including: The impact of online customer reviews for your SEO and sales rate. The implementation of your review strategy. How to properly handle bad and good reviews. Understanding the psychological mechanism behind customer reviews will help...

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How to Choose the Best Payment Solution for your E-Commerce

When choosing the best payment solution for your e-commerce, there are several things to consider. E-Commerce payment solutions have sprouted dramatically over the last few years with merchants and consumers both shifting to digital forms of online spending with mobile and website growth dominating as the top channels to accept payments. With the virtual global e-commerce reach, companies with websites and mobile applications, stand to generate increased revenue with international digital traffic. The level of encryption of data being an ever-present concern, visitors to your site should feel safe and trust their transactions while building a relationship with your...

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The Ultimate Pinterest Strategy for your E-Commerce

Before starting a Pinterest campaign, it is vital to understand that Instagram and Facebook strategies don’t apply to this platform, and if you have never encountered a Pinterest store, you will need to learn the basics of Pinterest product promotion. While users on these other networks are looking for new and exciting content, Pinterest users are geared towards action or purchase. Here are a few expert ideas on how to implement your Pinterest marketing strategy. First, Understand the Platform Although endowed with a vast e-commerce potential, Pinterest is still mainly a social network. Thus, to create a successful Pinterest...

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