Benchmark Review: A Complete Email Marketing Platform

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Benchmark Email is a leading email marketing platform that has gained significant recognition since its establishment in 2004 in California. the company has experienced remarkable growth and now caters to small and medium-sized businesses, as well as non-profit organizations. Notably, Benchmark offers discounts to NGOs and provides completely free services to associations dedicated to helping children in need. With over 73,000 users worldwide, Benchmark has established itself as a trusted solution for email marketing needs.

With an estimated annual revenue of $33 million, Benchmark Email has achieved impressive financial success in the industry. The company’s dedication to innovation and exceptional service has contributed to its ongoing growth and profitability.

Employing a team of 126 professionals, Benchmark Email operates with a talented workforce that is committed to delivering top-notch email marketing solutions. Their expertise and passion drive the company’s success and enable them to provide excellent service to their customers.

What is Benchmark Email?

Benchmark Email is an email marketing platform designed to facilitate effective communication with customers and target audiences. It offers a wide range of features and services to help businesses maximize their email marketing campaigns. With its user-friendly interface and innovative tools, Benchmark Email aims to provide a seamless and efficient experience for its users.

The main target market of Benchmark Email includes small and medium-sized businesses (SMBs) as well as non-profit organizations. Benchmark Email’s services and features are designed to cater to the specific needs of these entities, providing them with effective email marketing solutions.

Benchmark Email provides some specific benefits for e-retailers:

Powerful Email Campaigns: Benchmark Email provides e-retailers with a user-friendly drag-and-drop editor, allowing them to create visually appealing and engaging email campaigns without the need for technical expertise. With customizable templates, images, and text options, e-retailers can effectively showcase their products, promotions, and offers to their target audience.

Automation and Personalization: The platform enables e-retailers to automate their email campaigns based on customer behavior, such as abandoned carts, purchase history, or website interactions. This automation helps deliver personalized and targeted messages to customers, increasing engagement and conversion rates.

Segmentation and Targeting: E-retailers can segment their email lists based on customer demographics, preferences, purchase history, or engagement levels. This segmentation allows for precise targeting, ensuring that customers receive relevant content and offers that align with their interests and preferences.

E-commerce Integrations: Benchmark Email integrates seamlessly with popular e-commerce platforms like Shopify, allowing e-retailers to sync their customer data, track sales, and create targeted email campaigns based on purchase behavior. This integration streamlines the marketing process and enhances the overall customer experience.

To use this service you need to go through 4 simple steps:

1- Fill in the account information (email, password, name…)

2- you need to verify your email address with the email automatically sent to you.

3- Complete your profile information

4- You can use the free limited version or upgrade to the premium version after that.

The features of Benchmark Email

Benchmark Email offers a range of powerful features that provide numerous benefits to users. In this part, we are going to briefly introduce the major features.

Drag & Drop Builder

Benefits: Easily create visually stunning emails by simply dragging and dropping feature blocks and images into place.

No coding skills are required, making it accessible to users of all levels.

Ensures consistent and beautiful email designs every time, enhancing the overall visual appeal of email campaigns.

HTML Editor

Benefits: Provides advanced customization options for users familiar with HTML coding.

The live preview feature allows users to see the changes in real-time, ensuring the desired email layout and design.

Offers greater flexibility in designing unique and personalized email templates.

RSS Emails

Benefits: Automates email notifications to subscribers whenever there is an update on the blog or any RSS feed.

Saves time and effort by eliminating the need to manually send email updates.

Keeps subscribers informed and engaged with the latest content, driving traffic to the website or blog.

Smart Content

Benefits: Helps overcome writer’s block by generating fresh ideas and new perspectives on various topics.

Saves time and resources by leveraging AI copywriting to create engaging email content.

Allows users to connect with their audience regularly with interesting and relevant email content.

Smart Sending

Benefit: Improves email deliverability by optimizing send times based on recipient engagement.

Enhances sender reputation by reducing emails sent to unengaged contacts.

Increases the likelihood of emails landing in the recipient’s inbox, maximizing reach and engagement.

A/B Testing

Benefits: Enables data-driven decision-making by testing different variables, such as subject lines and delivery times.

Optimizes email campaigns for better results and higher conversion rates.

Provides insights into the most effective strategies to improve email marketing performance.

Customizable Email Templates

Benefits: Offers a wide selection of responsive templates, saving time and effort in designing professional-looking emails.

Allows customization of templates to align with brand identity and campaign goals.

Ensures consistency across email campaigns and enhances the overall visual appeal.

Inbox Checker

Benefit: Provides a preview of emails in different email environments, ensuring compatibility and avoiding rendering issues.

Helps maintain the integrity of the email design and content across various platforms and devices.

Enhances the recipient’s email experience and increases the chances of email engagement.

Automation and Autoresponders

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Benefits: Streamlines email marketing campaigns by setting up personalized and targeted email sequences based on specific triggers or customer actions.

Saves time and ensures timely and relevant communication with the audience.

Improves customer engagement and nurtures leads through automated follow-ups.

Easy Integration

Benefit: Seamlessly connects with over 1500 services, allowing users to grow their email list and integrate with their favorite apps.

Simplifies the process of syncing customer data and integrating email marketing with other business tools.

Enables users to leverage data from various sources to create more targeted and effective email campaigns.

Online Surveys

Benefit: Provides a built-in survey tool for creating professional surveys and collecting valuable feedback.

Helps businesses gain insights, measure customer satisfaction, and make data-driven decisions to improve products or services.

Enhances customer engagement and strengthens the relationship with subscribers through interactive surveys.

The Price of Benchmark

Benchmark Email provides 4 plans including free, lite, pro, and enterprise that comes with different features. You can choose to pay monthly or annually for each of these plans.

Price ranges from 8$ per month to over 1000$ per month, depending on the number of contacts you have and the features you need. 

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 For more information, you can visit the Benchmark pricing.

Support from Benchmark Email

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Benchmark Email provides robust support options to assist users throughout their email marketing journey. The support options include:

  • Help Center: Benchmark Email maintains a comprehensive Help Center that includes FAQs and articles addressing common questions and concerns. Users can search for specific topics or browse through the available resources to find answers to their queries.
  • Live Chat: The platform offers live chat support, allowing users to connect with a support representative in real-time. This instant messaging feature enables users to receive prompt assistance and resolve any issues or inquiries efficiently.
  • Videos and Webinars: Benchmark Email provides video tutorials and webinars to guide users on various aspects of the platform and email marketing best practices. These resources offer in-depth insights and step-by-step instructions to help users make the most of the platform’s features.
  • Email and Phone Support: Users can contact Benchmark Email’s support team via email or phone. They can reach out for personalized assistance, technical support, or general inquiries, ensuring a direct line of communication with the support staff.


Benchmark Email is a powerful email marketing platform that offers a range of features and services to enhance businesses’ communication with their audience. With its customizable email campaigns, video emails, online surveys, and automation capabilities, Benchmark Email empowers businesses to create engaging and targeted email marketing campaigns. The platform’s support options, including a Help Center, live chat, videos, webinars, and direct contact, ensure users receive the assistance they need throughout their email marketing journey. Whether it’s for small or medium-sized businesses, Benchmark Email provides a valuable solution to optimize email marketing efforts and achieve success.