There are many e-commerce platforms available on the internet today. Each e-commerce platform has its own pros and cons, with different features and pricing. It’s great to have so many options to pick from, but it’s hard to sort through it all. You know there’s a good choice for you, but which one is the best e-commerce platform for your brand?

There’s no need to stress out about your decision. You can make a comparison between them to get an idea of what will be best for your business.

It’s a great time to sell products on the internet. E-commerce is growing 23% year after year, an incredible rate for an already booming industry.

If you break down the generational trends, it gets even better. 67% of millennials prefer to shop online rather than in-person. They spend an average of 6 hours per week doing so. That’s a lot of time for people to spend clicking around the web, looking for interesting products to spend money on. As the millennial generation grows older and more wealthy, this pattern is likely to get even stronger.

Baby boomers spend an average of 4 hours per week shopping online. You don’t have to wait a few decades to see a populace entirely composed of internet shoppers. It’s already happened. Nearly everybody is shopping on the internet.

E-Commerce Platform Breakdown: Which is the Best E-Commerce Platform for me?

Each e-commerce platform comes with pros and cons that are unique. While one platform might be great for one store, it’s ill-adapted for another. The best e-commerce platform for your store will be one that you choose based on the needs of your business. Here’s a breakdown to help you decide:

Best E-Commerce Platform: Shopify

Source: Shopify

Shopify was one of the first e-commerce platforms to achieve significant popularity. With more than 250,000 online stores currently running on the platform, it’s a tried and true way to sell your goods online.

You can upload unlimited products to your Shopify store, including variations for colours and sizes. Discount codes are easy to set up. Best of all, there are no transaction fees. That’s a huge factor to keep in mind if you expect a large number of sales.

There’s a reason Shopify is the most recognizable brand in the e-commerce space. They’re a huge company with a great reputation. This is a safe choice for most businesses.

Advantages of Shopify

  • Very easy to set up. One of the main advantages of Shopify is its usability and how easy it is to configure.
  • Very good customer service. With Shopify, you get quick answers (which doesn’t usually happen in the e-commerce world). They have many contact options: From an FAQ section to technical telephone service, by email or by chat.
  • All kinds of templates with professional designs.
  • For just $9, you can integrate Shopify directly with your Facebook account and turn it into a store.

Disadvantages of Shopify

  • Despite all the advantages of Shopify mentioned above, there are some drawbacks with this e-commerce platform. The most prominent disadvantage is the additional transaction fee that you will have to pay if you don’t use Shopify Payments.
  • In addition, many useful extensions require additional investment.
  • The standard version does not include the multi-language option (non!). It is only available in Shopify Plus.

If you are a beginner in the e-commerce world, Shopify is a very good option. It’s easy to use and can help you launch your business quickly. Depending on what you need (and what budget you have), you can choose from Shopify packages ranging from $29 to $299 per month.

Access the complete review  Shopify, the global e-commerce platform

Best E-Commerce Platform: WooCommerce

Source: WooCommerce

WooCommerce is an open-source platform designed to integrate seamlessly with WordPress. It’s mobile friendly, ensuring that your web shop will look great on any phone or tablet. With a dedicated customer support team and extensive documentation, it’s easy to learn this platform.

You can add free plugins to your shop to gain powerful new features. The only downside is that some of the advanced plugins cost money. This e-commerce platform is great for brands that need flexibility.

If your website is built on WordPress, WooCommerce may be the right pick for you.

Access the complete review  WooCommerce, the customizable e-commerce platform

Best E-Commerce Platform: PrestaShop

Souce: PrestaShop

Do you need to get your online store started fast? PrestaShop might be the right e-commerce platform for you. They specialize in making it as easy as possible, with a simple list of steps right on the “Learn” tab of their website.

PrestaShop serves over 270,000 shops, making it nearly as popular as Shopify. They offer 310 features, including 18 payment integration solutions built in. If you want a popular platform that’s quick to start with, this is a great choice.

Advantages of PrestaShop

  • It is open source. PrestaShop is an open source platform, which offers a freemium model. This means that, by choosing its software, you have access to all the code of this solution, which will allow you to make changes both in appearance and functionality (or even in the back office).
  • Friendly control panel. PrestaShop is one of the most popular e-commerce solutions on the market. It has been running for 11 years, and the result is a very usable control panel, which you can adapt to your needs.
  • The PrestaShop community. So many stores using this e-commerce platform have resulted in a huge community of users. It’s what they call WeCommerce, a community of people who work daily with this software and who share their experiences, tips and tutorials in the official forum and other channels.

Disadvantages of PrestaShop

  • Limited scalability. This platform is a very good choice for small and medium businesses, but not so much for expanding businesses.
  • Payment functionalities. Many of PrestaShop’s interesting features are not included in its open source platform. You will have to buy additional modules to access advanced options.
Access the complete review  PrestaShop, the open source e-commerce software

Best E-Commerce Platform: LemonStand

Source: LemonStand

LemonStand (“lemonade stand”) is a somewhat misleading name because this solution is very well thought out to adapt to the needs of large companies. It is aimed both at businesses that are somewhat limited by other solutions and at small e-commerce that want to gain volume.

Advantages of LemonStand

  • There are no transaction fees. Many other solutions include them (not too much advertised), but LemonStand does not. They charge you a monthly fee for the features you use, and that’s it. Your sales are yours, no matter how much you sell.
  • Advanced SEO. It allows you to modify much more than the title tag. You can customize the URLs, all your pages come with SSL and a mobile version. Of course, it is very easy to create headers, meta descriptions and rich snippets.
  • Extensive customization thanks to its API. If changing the colour and template of your theme falls short, LemonStand offers you much more advanced customization options. You can customize various aspects of the purchase process, including checkout design. You can also create unlimited attributes beyond colour, size or material. We won’t go into everything you can do too much, but, in short, LemonStand will allow you to create an identity to your site that other platforms don’t offer.

Disadvantages of LemonStand

  • It is not a suitable ecommerce platform for small shops. It is intended for large volume online stores or those that intend to reach volume in the future.

Best E-Commerce Platform: BigCommerce

Source: BigCommerce

Since its creation, BigCommerce has supported more than 55,000 stores and has become one of the most recognized e-commerce platforms. It is used by companies of all sizes and is very useful for those who do not have extensive programming knowledge.

Advantages of BigCommerce

  • There are no transaction fees, even if you use a third party payment gateway.
  • They offer many analytics tools for creating reports.
  • It includes its own product review functionality.
  • Their SEO options are advanced. You can create abbreviated URLs, the AMP is available and image optimization for SEO is included in all your plans.
  • It includes a feature of discounts and coupon codes.

BigCommerce Disadvantages

  • Those who want to create a store with multiple suppliers will see that BigCommerce does not fit too well.
  • There are limits to annual sales. If you exceed them, you will have to update your plan.
  • Your cheaper plan is more expensive than other solutions.
  • There are no mobile apps to manage your store.
Access the complete review  BigCommerce: Advantages of choosing this platform for your e-commerce

Best E-Commerce Platform: Magento

Source: Magento

Magento is the ultimate e-commerce platform for businesses that plan to scale. It has a larger array of features and add-ons than other services, largely thanks to its excellent developer community.

This platform is scalable thanks to its flexibility. When first starting out, you will be able to set up a barebones site with only a few features you need. As you learn and grow, you can tap into the huge list of add-ons to optimize your site.

If you want to set up shop on a platform and never switch, Magento is the way to go.


Don’t stress out too much about this decision. The truth is that several of these platforms could be a good fit for your business. All you have to do is make sure that your current and future needs are being met.

If you are still having trouble, try using the process of elimination. You can take the list from this article and cross out your least favorite choices. When you get down to the last two or three options, it’ll be easier to pick. Once your business is set up with the best e-commerce platform, you will never look back.

According to you, which is the best e-commerce platform? Tell us below or Tweet us!