Email marketing is an extremely powerful way to engage an audience. Most small business owners would testify of its awesomeness. But, like everything in life, email marketing requires tools to be effective. Here is a list of 17 great email marketing tools for e-commerce businesses (most of which are free).

But, what’s the rate of email marketing effectiveness? Why should e-commerce business owners care about running email campaigns? The Direct Marketing Association (DMA) UK provides some insight. It says email has an average return on investment of £38 for every £1 spent. Now, that’s huge and a strong pointer to the fact that you should prioritize email marketing if you have not already done so.

Suffice to say, email marketing is a part of the marketing mix which e-commerce businesses just cannot overlook. So, what are the tools for running productive email campaigns?

Email Marketing Tool: Sendpulse

Sendpulse is an all-in-one platform for email marketing, free web push notifications, and SMS marketing. You can engage subscribers with all three forms of marketing messages through the platform. It’s free to use for online retailers who have less than 2500 subscribers (and send a sum of 15,000 emails every month).

With hundreds of free-to-use email templates and an editor that makes creating HTML campaigns a breeze, SendPulse comes highly recommended. There are paid plans if you decide to upgrade but the free account is a good starting point for beginning online retailers.

Email Marketing Tool: Mailerlite

Mailerlite has the forever free plan for marketers who have 1000 subscribers and below but you can upgrade as your list grows. The free plan allows you to send unlimited emails monthly.

Want to create fantastic newsletters but lack HTML design skills? This email service provider (ESP) has got your back with a drag-and-drop editor that is simple to use.

Email Marketing Tool: Mailrelay

Gain peace of mind by using this email marketing platform as there are no bills to pay for having up to 15,000 subscribers. Mailrelay also allows you to send up to 75,000 emails for free forever. You have to follow them on Facebook, Twitter, and Google to qualify. You must already have a basic Mailrelay account (which allows you to send 15.000 emails and grow up to 3.000 subscribers for free).

You can upgrade to the higher free forever plan once you reach the 3000-subscriber threshold. Mailrelay currently has the most generous free account in the email marketing space.

You also get to use their email templates to create beautiful newsletters without learning a single line of code! This service also provides information on the online behaviour of subscribers. This basically helps you to analyze their behaviour and tweak your email campaigns to boost conversions.

Email Marketing Tool: SendinBlue

SendinBlue free plan allows you to send 9,000 emails on a monthly basis to an unlimited number of contacts. You can upgrade as your business grows. There is the Micro plan which costs less than $8 monthly and allows you to send 40,000 emails. This is closely followed by the Bronze plan which allows you to send 60,000 emails and costs $39 monthly.

Next up is the Silver plan which allows you to send 120,000 emails for $66 monthly. This integrated platform offers marketers both email and SMS messaging services. You get to choose what to use.

Email Marketing Tool: Campayn

You can use Campayn service free for 500 subscribers. You get to send 20,000 emails on a monthly basis and designing email newsletters is as easy as pie. You can choose to design from scratch or make use of their free newsletter templates that empower you to simply create professional-looking emails.

Easily import your contact lists and get detailed reports on how subscribers are interacting with your content. This information alone is priceless as it enables you to create successful campaigns based on the insights you garner. This email marketing platform offers both pay-as-you-go and monthly plans for marketers who decide to upgrade.

Email Marketing Tool: Freshmail

Freshmail offers both paid and free accounts: you can send 2,000 emails to 500 subscribers for free. You also get to create awesome email newsletters without coding skills, automatically follow up on people who subscribe to your email list and track their behaviour on a real-time basis. Tracking helps to tailor your content towards their needs and convert them into life-long customers and fans of your business. Freshmail also offers both monthly and pay-as-you-go plans for online retailers who decide to upgrade.

Email Marketing Tool: Mad Mimi

Creating, sending, and tracking email campaigns with Mad Mimi is as easy as it comes. You can start with the 100% free plan which caters to 100 contacts and allows you to send unlimited emails.

You have three monthly upgrade options: the Pro, Silver, and Gold plans. The Pro plan costs $42 and allows you to store up to 10,000 contacts while the Silver plan costs $199 and allows you to store up to 50,000 contacts. The Gold plan, which is more suited to larger businesses, on the other hand, costs $1,049 and allows you to store up to 350,000 subscribers.

Email Marketing Tool: ActiveCampaign

This is an integrated marketing solution which powers email marketing, marketing automation, and customer relationship management (CRM) activities. It doesn’t have a free plan but the paid plans start for ActiveCampaign from only $9 a month. This qualifies you to send unlimited emails to 500 subscribers. The more subscribers you have, the more you’re expected to pay. It is highly recommended if you want your marketing and sales activities on the same platform. There’s a 14-day trial for first-time users.

Email Marketing Tool: Sales-Push

You can start with the ‘almost’ free plan which allows you to send 15,000 emails per month to 2500 subscribers. It’s not entirely free as you’re expected to pay $1. Sales-Push offers premium analytics, follow-ups, over 700 email newsletter templates to customize to your taste, list segmentation, and other features. There are two types of paid plans: the subscriber-based monthly plans (which allow you to pay based on the number of contacts) and volume-based plans (which allow you to buy email credits to be used within a 90-day window).

Email Marketing Tool: Benchmark Email

Get mobile-friendly templates, professional reporting, and automated campaigns when you sign up for Benchmark Email. The free plan allows you to send emails to 2,000 subscribers. It gives you access to all features; free accounts are not limited in functionality.

You only upgrade when you absolutely need to. It integrates with Shopify, Magento, Paypal, and some other popular applications. This means your existing data can be easily imported into your Benchmark Email account.  Only subscriber-based monthly plans are available for upgrades.

Email Marketing Tool: Moosend

You can get started with the Moosend free account which allows you to send 2,000 emails free. This trial includes all the features like fast email delivery, drag-n’-drop editor for designing beautiful newsletters, detailed reporting of subscriber behaviour, etc. The latter helps to get your marketing on steroids as it empowers you to send appropriate messages to the right subscribers at the appropriate time. To upgrade, you can either go for a subscriber-based monthly plan or a pay-as-you-go plan.

Email Marketing Tool: Reachmail

Reachmail’s free account allows you to send up to 15,000 emails to 5,000 subscribers. Upgrade options include the Bronze, Silver, and Gold plans. The bronze plan costs $10 a month and allows you to send up to 30,000 emails to 7,500 contacts every month. The silver plan costs $40 monthly, which allows you to send up to 70,000 emails to 10,000 subscribers.

The gold plan, on the other hand, allows you to send up to 120,000 emails while storing 25,000 subscribers and costs $70 monthly. Paid accounts enjoy premium features like customizable email templates, detailed analytics, email previews, and prime sending. Messages sent from paid accounts don’t carry the Reachmail branding.

Email Marketing Tool: MailChimp

This popular email marketing platform currently offers 3 plans for your e-commerce business. There is the New Business plan, the Growing Business plan, as well as the Pro Marketer plan. The New Business is the basic plan which is forever free. It allows you to send up to 12,000 emails every month to 2,000 subscribers. Gain access to premium e-commerce marketing features when you sign up for the Growing Business plan which starts at $10 a month. The Pro Marketer plan starts at $199 a month and offers enterprise-level features.

Email Marketing Tool: Getresponse

This well-known email marketing service offers a free 30-day trial. Afterwards, you get to pay according to the features you intend to use as well as the number of subscribers you have. Paid packages start from $15 a month: there is the Email plan, Pro plan, Max plan, as well as Enterprise plan. Some add-ons like landing pages, webinars, et al, have extra charges. Getresponse might not be the best option if you’re on a budget but it’s worth trying out.

Email Marketing Tool: Mailjet

Mailjet currently offers a free plan which allows marketers to send 6,000 emails per month. You can also try premium features as a free user for 30 days. You can either upgrade to the Bronze or Crystal accounts. They’re both monthly plans. All plans allow you to keep as many contacts as you want, enable fast email delivery, live reporting and analytics, as well as personalization features.

Access the complete review  Mailjet: Analyzing this email marketing tool

Email Marketing Tool: MyBizMailer 

You can start with MyBizMailer’s forever free plan and upgrade (as your business grows) into any of the three upgrade options. There are send-based, list-based, as well as pay as you go plans. All plans allow you to brand your emails, gain access to premium reporting and contact management at no extra charge.

Wrapping It All Up

Take charge of your email marketing by signing up for one of these platforms. Most of them offer marketing automation services that power business growth. You’re better off choosing the platform that fulfils your business needs so you can make the most of your email campaigns.

So, which platform are you going to choose? If you’ve been on the scene for a while and have experience with any of these services, tell us below or tweet us!