We live in an era where it’s impossible not to find video content for any product or brand. Over a billion hours of footage is being watched by people every day. Imagine taking this billion hours of video, and turning it into a constant stream of directly shoppable videos. Customers are looking for more interactive and engaging content from their favourite brands with every day that passes by. With the increasingly short attention spans of consumers today, getting noticed and building a long lasting relationship can no longer be done with just simple advertising and time consuming content. The expectations are moving to flashy and quick presentations of products through interactive content, such as videos.
What will you find in this article ?
Monetizing your visuals
Companies have already dived into all types of channels in order to find new manners of revenue. But one channel has not fully been tapped into yet; videos. A great amount of effort is put into the creation and publication of all types of visuals nowadays, however, these efforts are not being monetized.
Today, 51.9 percent of the marketers across the world say that videos have the best ROI, and shoppers who view a video in the pre- purchase stages are 1.81 times more likely to make a purchase than non – viewers. Videos are indeed a very effective form of communication that should be integrated in your marketing – it only makes sense to leverage your visual content by monetizing and making them instantly shoppable.
Consumers can add to cart directly from the video without navigating away from the video, cutting short the steps needed for checkout
With the advances in technology, the medium of video marketing has just become a little more powerful. Mad Street Den is presenting a new tool making videos shoppable by combining Automated Intelligence tools powered by AI, video and image recognition for the use of video marketing. Using your best and most engaging videos can instantly translate into monetizing your efforts.
Create an unmatched omnichannel experience
With consumers constantly switching through multiple devices and channels, consistency is key. Shoppers resonate with brands that provide them with memorable and relatable experiences and they want to instantly pick up where they left off, at any given moment – be it on their phones, in store, on the website or even on social media. Visual content is a big contributor to this experience. Leveraging video and photo assets across channels – shoppable videos and photos on website and mobile, and interactive in-store displays – will make for a seamless omnichannel experience and contribute to brand loyalty.
Increase customer engagement and revenue
Shoppable video creates a whole new channel of revenue in which the decision process is shortened and customers can buy their favourite outfits quicker than ever. Moreover, it allows to create an emotional link between the customer and the objects in videos will increase engagement between your communication efforts and your audience. It has already been proven that videos on landing pages can improve conversions by 80% if not more. Making those videos shoppable will shoot your engagement rates and revenue through the roof.
Want to learn more about how to increase your revenue and engagement rates with shoppable videos? Check out our webinar with Mad Street Den, taking place on the 3rd of October at 9:00 pm CEST, 3:00 pm EST. Julia Kaplan, VP of Product Delivery at Mad Street Den and Becky Mock, VP of Shopping Experience, Global eCommerce at Levi Strauss & Co. will be giving their expert insights on how to make your videos shoppable, how it will improve your customer engagement and revenue.
Here is what you will learn in this webinar:
- How to use video marketing as a growth driver for your business
- How to connect with your audience emotionally with shoppable videos across all channels
- The ROI you can expect
- Creating a seamless omnichannel shopping experience
- Leveraging technology to intelligently automate video marketing
- How Levi’s uses the Shoppable Video as part of their marketing strategy