Do you plan to use Mailjet as a tool for sending your email campaigns? In this article we will review the main features of this tool, and how it can help your business.
Mailjet is an interesting all-in-one web-based solution that allows you to send promotional and transactional emails. In addition, with this tool you can track in real time with advanced reports, and ensure a good delivery rate, as the service chooses the best IP address for their messages.
As we have already mentioned, Mailjet combines, in a single application, two basic types of emails for a business: emails related to marketing campaigns (offers, new products, etc.) as well as transactional emails (order confirmation, delivery…).
Usability of Mailjet
The first thing you’ll see when you register with Mailjet is that you can choose to immediately start your first email marketing campaign or boost your mailings with the company’s RESTful API and its SMTP integrations to the server. Mailjet provides official libraries that allow you to add support to your application in different languages (Python, PHP, Ruby) and offers integrations with the most popular CMS systems (WordPress, Magento, Joomla) to ensure a complete service.
When it comes to creating an email marketing campaign, all you have to do is follow the instructions that appear.
You’ll have to start by creating your template. You can do this in three ways:
- Choosing and editing one of the designs already created by Mailjet
- Creating your own with a template builder, using a drag & drop system
- Using your own HTML template
You can then send your email campaign through the API integration of your application or from the Mailjet user interface.
Once you have sent your campaign, you can return to its control panel to see the result in real time (queued, delivered, opened, clicked, unused, blocked, spammed, bounced).
Characteristics of Mailjet
The most innovative feature of Mailjet is its A/B tests, which allow you to test up to 10 variants of the same email before sending the best one to your contacts. Other email marketing services also offer A/B tests, but it is not as common a functionality as you might think.
Along with this interesting feature, Mailjet provides an easy-to-use tool that shows all the results of your campaign and compares them with previous mailings to allow you to analyse the results and help you optimise your strategy.
In the support area of the Mailjet website, you can find a section of frequently asked questions to clarify your doubts, but if you need a more technical answer you will have to open a ticket.
On the positive side, if you get stuck, support is available 24 hours a day, 7 days a week. The downside is that it is only available by email (in English, French, German and Spanish).
On the Mailjet website, you can also have a look at their blog and discover a lot of tutorial videos, articles and web seminars that can help you manage and improve your campaigns.
Mailjet has an interesting “free for life” plan that allows you to send up to 6000 emails per month (with a limit of 200 emails per day) and includes reports, tracking, a WYSIWYG template creator and access to the API to integrate email statistics into your website.
The only difference between the free plan and the first pricing plan is the number of emails you can send per month (and per day): 30,000.
Of course, you will have to jump to the premium account to get the most relevant features, such as A/B tests or comparisons of campaigns and segmentations of your DB. It means a greater investment, but you may be interested if you want to boost your email marketing campaigns.
In addition, Mailjet ensures that any plan comes with a 30-day trial of its premium features, so you can better measure all options before choosing.
Other things that may interest you about this service is the possibility of getting a personalized plan if your sending is massive (more than 900,000 emails per month) and a 20% discount on your fee if you run a non-profit organization.
Mailjet is a very good option if you are looking for a tool with wide functionality and an acceptable price, with which to manage promotional and transactional emails. We recommend it for freelancers as well as for medium or large businesses.