If you run an E-commerce business, you need to strategize in order to make profits & stay ahead from your competitors. All your marketing practices will help you in business promotion but still, you need a powerful platform that can retain your customers for a longer time. A mobile app can help you do this.
Mobile app users are everywhere & therefore, every start-up or retail business aspires to launch a high-performing application to facilitate their customers. No doubt, having a feature-rich Ecommerce app is important to take your business on a right track as:
- The recent Criteo mobile commerce report revealed that the user retention rate of mobile apps is three times than that of mobile web browsers.
- More than 85% shoppers choose mobile app over mobile websites to browse & purchase the desired product online as per the Compuware’s study.
- The leading eCommerce businesses with mobile apps make money with an average shopper rate of 47.96% that remains 37.48% when compared to the retailers who stand without mobile apps.
Customers expect a lot whenever they shop online from any e-store. Even if your online store showcases thousands of items, you need to fold your sleeves to encourage customers to explore your shop & make purchases in a smart way. Firstly, you need to hire a mobile app development company to get a fully customized application that will work to step-up your eCommerce business profits effectively.
Along with in-depth research work & market analysis, here are few basic practices of successful eCommerce app development:
Astound Customers With Incredible User Experience
Online shoppers love uninterrupted accessibility whenever they search for a product. Always make sure that your mobile app grabs users’ attention & influence them to explore your e-store. You can adorn your eCommerce app’s user interface with a perfect match of colorful graphics, images, text alignment, & other visual elements to deliver exceptional user experience to users. So, keep this point in mind if you want to raise the rate of user engagement and revenue generation in a parallel manner.
Focus On Your Brand
Your eCommerce mobile app must symbolize your brand & company’s vision in a effective manner. Every mobile app developer must ensure that customers can easily interpret your business vision & ideology.
Make It User-friendly
Your eCommerce mobile app will accomplish your goals with user-friendly functions & features. Remember that online shoppers take their time when they explore any e-store via mobile app and that’s why, you need to customize your app’s layout for flawless navigation. Every eCommerce app developer must design a wireframe to check out the usability of a mobile app before initiating the development process.
Product images & descriptions
A product’s image decides if a customer will buy it or not. A dull & low-quality image of an item is not right to be displayed on your e-store as this can change a shopper’s mind even if they found the desired product on your eCommerce app.
Similarly, customers read descriptions & details to purchase a product. You must use interesting, short, & crisp content to describe the features or specifications of each item and encourage customers to add it on the shopping carts.
Payment Gateway Integration
Your shopping apps display several items under multiple product categories. So, a mobile app development service provider must simplify the payment modes for online shoppers as well as merchants. It’s necessary to offer various mediums for secure & faster payment options to eliminate the issue of shopping cart abandonment.
Many customers forget the added products in their shopping carts. Apart from that, you can also notify online shoppers regarding the latest offers, discounts, & seasonal deals via push notifications that are necessarily delivered instantly through messages or emails.
Today, both Android & iOS app stores are flooded with hundreds of eCommerce mobile apps while only few of them are popular among buyers. There are certain features of an online shopping app that are primarily considered for successful mobile app development. However, your shopping mobile app will win the race if you consider all above points while developing it for your eCommerce business.
What is your best tip on optimizing the use of your mobile app? Share it with us in the comments or Tweet us!