SendinBlue vs MailChimp: What is the best email marketing tool?

SendinBlue vs Mailchimp

SendinBlue and MailChimp are two powerful email marketing tools you can use to give your e-commerce a boost. In this article we will compare these two options and analyze which is the most advantageous to manage your email marketing campaigns.
Mailchimp VS Sendinblue 1

SendinBlue vs MailChimp: Which is the best alternative?

Mailchimp has been the preferred choice of marketers for the last few years. However, the free options offered are getting smaller and smaller, so many people have gradually moved to SendinBlue.
Below we analyze several aspects and options offered by each of these platforms:
If you’re a digital marketing professional or a salesperson, MailChimp may not be the right email tool for you. It is possible that your account will be frozen and you will lose your contacts.


For years MailChimp has been the email marketing tool par excellence. Partly because of its freemium version of 2,000 contacts. However, as the business grows, Mailchimp becomes more and more expensive. For example, the monthly price for 5,000 emails sent goes up to 47 euros, while SendinBlue leaves you for 6 euros.

Autoresponder of emails

Also, the free Mailchimp option does not offer the autoresponder option. SendinBlue, on the other hand, provides 9,000 free emails per month (with a daily limit of 300) and an automatic reply option. Autoresponders are vital in email marketing. In addition to isolated campaigns, you must program emails for subscribers who meet specific conditions. If you use the free version of MailChimp you won’t be able to do it. Sendinblue is a good alternative for this.

SMS Campaigns

M-commerce is no longer a trend, it is a reality. SendinBlue takes this very much into account and has taken the necessary steps to stay ahead of its competitors. With SendinBlue you can send text messages to the phones of your subscribers. It also works with hundreds of destinations and mobile companies all over the world.
The most interesting are the functions of the SMS tool. You can customize the sender-ID, know the status of SMS sent, send long messages up to 160 characters, and so on.
Mailchimp does not offer this option. If you work with Mailchimp and want to launch an SMS campaign you must integrate this platform with a specialized plugin.

WordPress Plugin

SendinBlue connects your WordPress blog with its powerful SMTP server so you can send unlimited emails from your blog.
This is an attractive SendinBlue tool that solves a critical problem on all shared servers. In fact, your host limits the amount of emails your domain can send per hour.
At the moment, this Sendinblue plugin is a quick fix. With the next version of MyCommentAuthors, users will be able to connect to their Sendinblue SMTP account and send unlimited emails to their collaborators (spamming is not allowed).

Why is Sendinblue the perfect alternative to MailChimp?

MailChimp is a very powerful email marketing tool. But, little by little, better and better alternatives are emerging.
SendinBlue has 95% of the functions of Mailchimp. In addition, it offers you additional functions and tools that can help you to increase the sales of your e-commerce.

SendinBlue, a complete email marketing platform

We have researched SendinBlue’s list of features and, truth be told, it includes the necessary functions for an email marketing tool. Here are some of the features of SendinBlue:

  • Auto Respond
  • Form Wizard
  • Tracking and statistics
  • Geolocation of clicks and open emails
  • Professional HTML templates and HTML editor
  • “Drag and drop” images
  • Integration with Google Analytics
  • Contact segmentation
  • Dedicated IP

And you, have you tried Sendinblue? What do you think? Do you think it’s at the level of Mailchimp?