Social media: complete guide for your E-commerce store

social media guide

Consumer purchasing patterns change annually, often shaped by prevailing social and technological trends. One significant factor in this transformation has been the growing impact of social media. It has become imperative for companies to establish a social media presence to remain competitive, regardless of their scale. Social media platforms offer businesses numerous benefits that cannot be overlooked.

Table of Contents

Statistics reveal that social media and its content significantly impact 71% of consumer purchase decisions. Consequently, it is beneficial for online stores to incorporate a social media strategy into their overall development and communication plan.

The array of social platforms available, including TikTok, Instagram, Facebook, LinkedIn, Pinterest, and more, is extensive yet selective. However, to capitalize on the potential benefits of these platforms and increase your likelihood of success, it is vital to comprehend the unique features of each network. Not every social media may be suitable for your business, its requirements, or the products you offer.

This article outlines the world’s most prevalent social networks and provides all the relevant data and insights to help you select and utilize the most suitable social media for your online store.

What are the benefits of using social media to sell? 

According to projections, by 2023, social networks are expected to attract 4.76 billion users, accounting for approximately 59.4% of the world’s population. This massive user base presents a vast opportunity for businesses to expand their reach and engage with potential customers. With so many people using social media platforms, it’s safe to assume that your target audience is undoubtedly present, making social media an essential channel for businesses to reach and engage with their audience.

Furthermore, the rise of social media has revolutionized consumer behavior regarding brand and product discovery. People are now turning to social media platforms to learn about new products and services and to research brands before making purchasing decisions. This shift has led to the emergence of new marketing strategies designed to cater to these changes in consumer behavior.

Businesses can leverage social media platforms to build brand awareness and promote their products and services to a global audience. Social media platforms provide a unique opportunity to engage with potential customers, build relationships, and provide valuable content that addresses their pain points and interests. Moreover, social media allows businesses to communicate with customers in real time, providing a level of personalization that was not possible before.

As social media continues to evolve, businesses need to stay up-to-date with the latest trends and features to ensure they can effectively engage with their audience. By leveraging social media platforms, businesses can expand their reach, connect with potential customers, and build brand loyalty. With the growing number of social media users, it’s clear that social media is a vital channel for businesses to reach and engage with their target audience.

Social selling

Social selling is a powerful technique that involves utilizing social media platforms to promote and expand your business, increase brand awareness, and reach new customers. The main aim of social selling is to identify potential buyers who match your target audience and turn them into potential customers. This entails researching, selecting, and engaging with prospects via social networks in a way that builds trust and credibility.

With the rise of social media, businesses can now leverage various social media platforms to drive sales and revenue. Social media platforms are incorporating more e-commerce features, making it feasible to advertise and sell your products directly on the platforms using tailored advertising campaigns and specific features. As a result, the lines between online stores and social media are becoming increasingly blurred.

Social selling requires a strategic approach to identifying and engaging with prospects. By using social media to build relationships, establish trust, and provide valuable information to your target audience, you can increase your chances of turning prospects into customers. You can also use social media to generate leads, provide customer support, and drive traffic to your website or online store.

To be successful with social selling, it is essential to have a clear understanding of your target audience and their needs. You should also stay up to date with the latest social media trends and features, and adapt your social selling strategy accordingly. By doing so, you can capitalize on the benefits of social selling and take your business to new heights.

To learn more about social selling and how to implement it in your business, you need to read the “Social Selling as an Amazing Approach” article.

Gain visibility through social media

Social networks present an opportunity to increase brand visibility and notoriety by allowing you to showcase yourself to the general public. By effectively sharing appropriate content on the right platform at the right time and with the right tone, you can attract potential customers who are interested in your products.

Furthermore, social networks are a valuable channel for driving traffic to your online store. As your presence on social media grows, more people will talk about your brand, share your content, and spread awareness, increasing the chances of reaching new customers.

Be closer to your customers with social media

Social networks provide an exceptional platform for establishing a closer relationship with your target audience and potential customers through precise targeting. This enables you to directly communicate with them by answering their questions, expressing gratitude for their interest, and keeping them up-to-date with the latest developments. In summary, you can engage with them.

Moreover, social media feedback from your customers can help you to enhance your products or services. Social media is a rich source of information for media monitoring, competitive intelligence, and determining the needs of consumers in your industry.

By using social media, you can create a community that aligns with your expectations for feedback, purchases, and most importantly, as brand ambassadors who promote your products.

Top 10 social media platforms

Here’s a list of the social networks you need to be on, with some information that can help you target the right types of consumers and gain insight. 

Beware, this information is general and not necessarily true for all industries. 

Social media guide - Facebook infographic

Facebook is the leading social network globally and has successfully endured the test of time, despite various challenges. While not the first social platform, it is one of the pioneering networks.

Recently, the Facebook group underwent a rebranding, now known as Meta. This new name reflects its focus on the metaverse, an extension of the internet beyond the present form. Meta is the preferred social media platform for B2C companies, catering to individual consumers.

At present, the network has a massive following of 2.96 billion users (the number of monthly active users in January 2023). This is primarily due to the power of the Meta group, which requires integration between its various applications such as Instagram, WhatsApp, and Messenger.

Audience

As mentioned earlier, Facebook users tend to be loyal to the platform, resulting in integration between its various applications.

The largest user demographic on Facebook consists of men aged 25 to 34 years, representing 30% of the total user base. Overall, the gender distribution on Facebook is 56.3% men and 43.7% women.

Goals

  • Create a community and build loyalty
  • Take advantage of Facebook’s e-commerce tools to distribute your products on a new sales channel
  • Take advantage of a qualitative communication channel and generate traffic on your e-commerce website
  • Promote your products with visual communication
  • Take advantage of Meta’s marketing tools to precisely target your customers

Brands to watch

Below is a compilation of some of the noteworthy brand pages on Facebook, which are predominantly managed by large enterprises. However, you can utilize the strategies implemented on the platform to build your own community.

Drawing inspiration from these pages can help you expedite growth and develop an effective social media strategy.

  1. @NYXCosmeticsUK: 3.2M followers
  2. @zarahome: 3.1M followers
  3. @justhype: 1.2M followers
  4. @innocent.drinks : 0.6M followers

Tools to use

  • Facebook Ads Manager: Facebook’s ad network, offering precise targeting by age, location, interests, …
  • Facebook Commerce Manager: Facebook’s E-commerce platform, offering online selling functionalities
  • Page Insights: Allows you to track the most important KPIs of your page
  • Facebook Pixel: Facebook ad tool to retarget traffic from your website
  • Meta Foresight: Facebook page with articles based on your interests

Tips to apply

  • Prefer the publication of visual content
  • Try to create virality and reactions by including users and using humour
  • Use Facebook’s advertising tools
  • Use Facebook’s live features

Instagram: Meta’s visual inclination

Social media guide - Instagram infographic

Instagram was established in 2010 and was acquired by the Meta Group, formerly known as Facebook, in 2012. This visually-driven platform has gained tremendous popularity among young audiences due to its distinctive features.

With 2 billion monthly users (as of January 2022), the mobile platform has become a cultural phenomenon. Every day, approximately 500 million users engage with the platform.

Audience

As previously stated, Instagram’s user base is relatively younger than that of Facebook, largely due to its visually-oriented content. This feature enables the platform to convey information more swiftly and efficiently, with minimal concentration or engagement.

Similar to Facebook, men are the dominant gender on Instagram, representing 15.4% of users aged between 18 to 24 years. The overall gender distribution on Instagram is 51.8% men and 48.2% women.

Goals

  • Create a visual universe around your brand
  • Create a link with a young audience
  • Promote your products with attractive visuals
  • Exchange easily with your community
  • Approach influencers

Brands to watch

Instagram provides an ideal platform for brands to showcase their products seamlessly. As a result, prominent enterprises frequently leverage the platform’s distinctive features to provide tailored content to their community, particularly targeting the younger demographic.

  • @oreo: 3.5M followers
  • @glossier: 2.7M followers
  • @telfarglobal: 1.4M followers
  • @privacypls: 104K followers

Tools to use

  • Instagram Shopping: Instagram’s E-commerce platform, offering online selling functionalities
  • Instagram Business: tool for professionals to create paid campaigns
  • Favikon: platform to search and evaluate influencers
  • Mojo: application that helps you create original content and videos
  • CapCut: video editing tool used for TikTok, also allowing you to edit for Reels

Tips to apply

  • Be authentic and spontaneous with Stories and Reels
  • Communicate through influencers
  • Develop your visual identity and create a strong and complete universe

Twitter, real-time information

Social media guide - Twitter infographic

Twitter is renowned for its real-time updates and micro-blogging features, where users were previously restricted to publishing tweets with a maximum length of 280 characters. As of January 2023, the platform had 368.4 million active users.

Audience

Twitter’s user base comprises mostly men between the ages of 25 and 34, accounting for 38.5% of the population on the platform. The gender distribution on Twitter is 63% male and 37% female.

Goals

  • Develop and share with your community
  • Develop your brand image
  • Humanise your company
  • Bounce back on current events
  • Communicate differently

Brands to watch

Prominent brands on Twitter have adeptly tailored their communication strategy to fit the platform’s unique characteristics. Given the platform’s emphasis on succinct and informative content, tweets must be short and impactful. Additionally, humor is highly valued on Twitter, necessitating an understanding and adaptation to the user culture.

  • @marcjacobs: 8.4M followers
  • @Skittles: 658.5K followers
  • @wayfair: 77.3K followers
  • @FOREO: 11.4K followers

Tools to use

  • Twitter Business: professional statistics and advertising tool
  • Tweetdeck: Twitter client to manage your account and monitor your activity
  • Buffer: publish on the platform and schedule posts in advance
  • Audiense Connect: marketing management and targeting tool
  • Twitonomy: analytics tool

Tips to apply

  • Use Twitter as a customer relations channel
  • Avoid overly advertising or commercial publications
  • Use humour in your communication

LinkedIn, the professional network

Social media guide - Linkedin infographic

LinkedIn, one of the earliest social media platforms, was established in the early 2000s as a professional networking site, with the company being founded in 2002 and the platform becoming publicly accessible in 2003.

As of January 2023, LinkedIn has amassed a user base of 900.2 million, with 40% of these users logging in to the platform on a daily basis.

Audience

Due to its professional nature, LinkedIn attracts an older audience compared to other social networks. Initially designed for professionals to share their resumes, the platform has evolved into a hub for exchanging information on various industry-related topics.

As a result, the majority of LinkedIn’s user base falls between the ages of 25 and 34, representing 34.3% of the platform’s population. In terms of gender, 56.3% of users are male and 43.7% are female.

Goals

  • Deploying personal branding and employee advocacy
  • Promote your activity and show your expertise
  • Recruiting employees and developing your network
  • Increase the visibility of your company
  • Create content and take care of your image

Brands to watch

Given the professional context of LinkedIn, influential companies in major industries tend to attract a significant following on the platform. As a result, GAFAM companies are often among the most followed brands on LinkedIn.

  • E-Commerce Nation: 108K followers
  • Slack: 1.2M followers
  • Semrush: 293K followers
  • Hubspot: 884K followers

Tools to use

  • Shield: analyse your LinkedIn profile  
  • Perfect Post: create quality content
  • Sales Navigator: find more people on the platform
  • Campaign Manager: create campaigns to promote your products
  • Waalaxy: automate your sales processes

Tips to apply

  • Pay attention to the headlines of your publications to arouse curiosity
  • Publish regularly 
  • Develop a storytelling strategy

Pinterest, the visual source of inspiration

Pinterest, a social media platform that prioritizes visual content, was created in 2009 and launched in 2010. Currently, the platform boasts 450 million unique users.

Audience

The platform’s user base is predominantly female, with 76.2% female, 17.2% male, and 6.6% unspecified. The largest demographic group on the platform is women aged 25-34, representing 28.5% of the user base.

Goals

  • Putting your products in the spotlight
  • Take advantage of the platform’s E-commerce features
  • Reach a predominantly female target
  • Humanise your communication
  • Extend the universe of your brand

Brands to watch

The top brands on Pinterest have recognized the preferences of their target audience for visual and motivational content. As users on this platform tend to engage with content that they are passionate about, it is essential for brands to present their visuals in an attractive and organized manner, and to make use of the platform’s e-commerce features.

  • @ikea: 713k followers
  • @airbnb: 177.1k followers
  • @tesco: 123.7K followers
  • @moltonbrownuk: 4.1K followers

Tools to use

  • Pinterest Business: professional tool for using the platform
  • Tailwind: create marketing campaigns 
  • Pinterest Lens: discover new ideas and inspiration
  • Rebrandly: create and manage professional links 
  • Metricool: centralise your profile statistics

Tips to apply

  • Publish quality visuals
  • Pin content to your board
  • Create specific boards for users to find their way to your profile

Pinterest, the visual source of inspiration

Social media guide - Pinterest infographic

Pinterest, a social media platform that prioritizes visual content, was created in 2009 and launched in 2010. Currently, the platform boasts 450 million unique users.

Audience

The platform’s user base is predominantly female, with 76.2% female, 17.2% male, and 6.6% unspecified. The largest demographic group on the platform is women aged 25-34, representing 28.5% of the user base.

Goals

  • Putting your products in the spotlight
  • Take advantage of the platform’s E-commerce features
  • Reach a predominantly female target
  • Humanise your communication
  • Extend the universe of your brand

Brands to watch

The top brands on Pinterest have recognized the preferences of their target audience for visual and motivational content. As users on this platform tend to engage with content that they are passionate about, it is essential for brands to present their visuals in an attractive and organized manner, and to make use of the platform’s e-commerce features.

  • @ikea: 713k followers
  • @airbnb: 177.1k followers
  • @tesco: 123.7K followers
  • @moltonbrownuk: 4.1K followers

Tools to use

  • Pinterest Business: professional tool for using the platform
  • Tailwind: create marketing campaigns 
  • Pinterest Lens: discover new ideas and inspiration
  • Rebrandly: create and manage professional links 
  • Metricool: centralise your profile statistics

Tips to apply

  • Publish quality visuals
  • Pin content to your board
  • Create specific boards for users to find their way to your profile

YouTube, Google’s very own video platform

Social media guide - Youtube infograhic

Since its inception and subsequent acquisition by Google, YouTube has continued to thrive. Content creators on the platform have been able to attract a growing number of users by providing diverse videos, often influenced by brand interests and partnerships. As a result, YouTube has become the world’s second most visited site, with 2.6 billion unique users per month, trailing only behind Google.

Audience

The younger age group tends to be the most active on YouTube, with 25-34 year olds accounting for 20.7% of the platform’s user base. In terms of gender distribution, 45.6% of users are female and 54.4% are male.

Goals

  • Developing your brand’s universe
  • Find new customers
  • Give a new dimension to your products
  • Unite your community
  • Humanise your brand

Brands to watch

The most successful brands on the platform are those that provide content that resonates with its user base, particularly those that appeal to a younger audience with a penchant for nostalgia. These brands have formulated content strategies that have garnered recognition from industry experts.

Tools to use

  • YouTube Studio: back office for content creators on YouTube
  • TubeBuddy: organic video optimisation tool
  • VidIQ: video benchmarking and optimisation tool
  • Filmora: editing tool
  • Capcut: editing tool for Shorts*

Tips to apply

  • Invest in good filming equipment
  • Develop a strong and recognisable visual identity
  • Create playlists and collaborate with creators

Snapchat, filters for your E-commerce

Social media guide - Snapchat infographic

Snapchat is a mobile-only social network, catering primarily to younger users who typically spend more time on their smartphones. As of January 2023, the platform boasted 635 million active users.

Audience

Snapchat’s user base skews younger, with the most significant demographic group being 18 to 24 year olds, representing 20.5% of the platform’s population. In terms of gender distribution, 51% of users are female, 48.2% are male, and 0.8% are unspecified.

Goals

  • Connecting with your community
  • Promote your products
  • Take advantage of augmented reality features
  • Create viral content
  • Showcase your expertise

Brands to watch

Brands that have a presence on Snapchat leverage the platform’s e-commerce capabilities to showcase their products to a youthful audience, thereby expanding their reach and boosting their traffic.

  • Bumble
  • SHEIN
  • Taco Bell
  • Amazon

Tools to use

  • Lens Studio: create your own filters and effects
  • Snapchat Trends: discover the latest viral content
  • Quuu: share curated content
  • Sked Social: schedule your posts
  • Milkshake: create an ephemeral website

Tips to apply

  • Be natural and spontaneous
  • Invest in filters 
  • Be creative

TikTok, the latest social media phenomenon

Social media guide - TikTok infographic

In recent years, TikTok has emerged as a social media powerhouse, despite facing strong competition from established players in the industry. The Chinese platform has captured the imagination of a younger audience, much like Snapchat. However, the key distinguishing factor is its massive user base: as of January 2023, TikTok boasted 1.051 billion active users.

Audience

The social media platform has been downloaded 3 billion times. 21.5% of its user base falls in the 18-24 age group. In terms of gender distribution, 54.1% of users are female, while 45.9% are male.

Goals

  • Reaching a young target
  • Offer challenges to create virality
  • Create content adapted to trends
  • Offer humorous content
  • Take advantage of the high engagement rate

Brands to watch

Brands leverage the platform to provide two types of content: organic content, which is featured in challenges and short videos, and paid content, which is showcased in the form of advertisements that appear between videos in our feed.

  • Ryanair: 2M followers
  • Netflix: 33.5M followers
  • Duolingo: 6.1M followers
  • Fenty Beauty: 2M followers

Tools to use

  • Capcut: video editing tool with a large library of content
  • TikTok for Business: suite of tools for businesses
  • Zoomerang: marketplace for video templates
  • Fanbytes: influence marketing platform
  • Pentos: analytics tool for TikTok

Tips to apply

  • Take advantage of all the effects at your disposal
  • Create trends and challenges
  • Don’t take yourself too seriously

WhatsApp, the standard for instant messaging

Social media guide - whatsapp infographic

WhatsApp is an instant messaging application currently owned by Meta. The platform has a global presence and boasts 2 billion monthly active users who send 100 billion messages every day.

Audience

The platform has a user base of 20% of adults aged 18 and above. Additionally, a total of 5 million companies are currently utilizing WhatsApp Business. As for gender distribution, 47% of users are female and 53% are male.

Goals

  • Create communities
  • Have an alternative communication channel
  • Build relationships with customers
  • Answer customers quickly
  • Manage customer service

Brands to watch

WhatsApp provides businesses with the opportunity to effectively manage customer relationships and connect with customers in a more personal manner, thereby allowing them to communicate and engage with their audience more effectively.

  • Adidas
  • KLM
  • Flipkart
  • Makro

Tools to use

  • Whatsapp Business: manage your customer service on instant messenger
  • Callbell: create a call center on Whatsapp
  • Landbot: create a chatbot for Whatsapp 
  • Polls for Whatsapp: organize polls in conversations
  • Whappext: launch marketing campaigns on the tool

Tips to apply

  • Develop a website with your catalog
  • Share product news with the Status feature
  • Share news about your company

Twitch, the leading streaming platform by Amazon

Social media guide - Twitch infographic

After introducing the concept of live streaming, Twitch became a global phenomenon, catching the attention of tech industry leaders who wanted to acquire the platform. Currently owned by Amazon, Twitch boasts 140 million monthly active users as of January 2023, with 31 million users accessing the platform on a daily basis.

Audience

Twitch has a strong focus on video games, which makes it particularly attractive to a younger audience. Brands have recognized this and developed strategies that cater to this target audience. As a result, 70% of the platform’s users fall in the 18 to 34 age group.

Goals

  • Targeting a young and connected population
  • Create bonds through live formats
  • Promoting products through influence marketing
  • Create live shopping sessions
  • Reacting to relevant news

Brands to watch

On the streaming platform, brands are most successful when they connect with younger consumers by speaking their language. To effectively engage this demographic, brands must understand both the platform’s culture and the unique communication style of this age group, creating content that resonates with their interests and values.

  • Doritos: 9K followers
  • Monster Energy: 29K followers
  • Ubisoft: 968K followers
  • Wendy’s: 112K followers

Tools to use

  • Twitch Advertising: launch paid campaigns on the platform
  • OBS Studio: record your live formats
  • Streamlabs: record your live formats
  • Twitch Studio: record your live formats directly from the back-office
  • Night Bot: chatbot

Tips to apply

  • Invest in quality equipment
  • Create entertaining content that is relevant to your target audience
  • Organise meet-ups and stream regularly

Discord, the community messaging platform

Social media guide - Discord infographic

Discord is a messaging platform designed specifically for gamers, and is Slack’s equivalent for personal use. The platform allows for direct communication with its 150 million monthly active users.

Audience

Users are attracted to Discord because of its practicality, enabling the creation of multiple servers for different purposes. Both individuals and companies can customize their spaces and provide various features to their community members. On average, users spend nine minutes per day on the platform, which offers 12,000 bots on its store.

In terms of gender distribution, 34.5% are women and 65.5% are men. The most represented demographic is men between the ages of 25 and 34, making up 42.4% of the user base.

Goals

  • Connecting with consumers
  • Respond instantly to potential requests
  • Create servers tailored to specific needs
  • Give a relaxed feel to your communication
  • Develop the community spirit of your company

Brands to watch

Brands have the option to create their own servers on Discord to connect with their audience and broaden their brand experience.

  • Samsung
  • Gucci
  • Kenzo
  • StockX

Tools to use

  • Discord Nitro: the most complete version of the tool
  • MEE6 : chatbot to automate the sending of messages 
  • Helper.gg : customer service management tool
  • Community Hubs: tool for cross-server communication
  • Double Counter : tool limiting spam by avoiding that people join your server with 2 accounts

Tips to apply

  • Create a server for your community to express itself
  • Promote strong values that are close to your target audience’s issues
  • Promote your servers on social media

Messenger, Meta’s 2nd instant messenger

Social media guide - messenger infographic

Messenger is a messaging application that is an integral part of Facebook. It is available in various formats such as a web version, desktop application, and mobile application. As of January 2023, Messenger has more than 930 million users worldwide, and over 7 billion conversations are exchanged on the platform every day.

Audience

The gender distribution among Messenger users is not equally balanced, with 55.2% of the user base being male and 44.8% female. The platform has a wide range of users across different age groups, with the largest demographic being between 18 and 24 years old, representing 34.8% of the user base. The second-largest demographic is between 25 and 34 years old, representing 27.5% of the user base. However, Messenger also has a significant number of users above the age of 35, with users over the age of 65 representing 5.5% of the user base. Overall, Messenger offers a diverse user base for brands to engage with and reach a wide range of potential customers.

Goals

  • Creating a fully-fledged customer service
  • Respond quickly to customer requests
  • Create a link with consumers
  • Attract people to your website
  • Offer an additional sales channel

Brands to watch

The platform offers brands the opportunity to directly engage with their customers, fostering a sense of connection and human interaction.

  • Sephora
  • Starbucks
  • Spotify
  • Pizza Hut

Tools to use

  • Chat blasting by MobileMonkey: send mass messages to a list of contacts
  • ChatFuel: customer service automation
  • Flow XO: manage payments directly on Messenger
  • Recart: retargeting tool in chat
  • Surveybot: organisation of surveys

Tips to apply

  • Automate to the maximum with the available tools
  • Be responsive to get badges on your Facebook page
  • Set up an FAQ

Slack, professional messaging

Social media guide - slack infographic

There is an instant messaging platform designed specifically for professionals. On an average weekday, the platform is used for a total of 1 billion seconds. It offers access to a wide range of features and capabilities, with over 4,000 applications available.

Audience

Slack has a user base entirely of professionals, and it attracts a significant amount of active monthly users, totaling to 43.1 million. This platform has become a staple for businesses and organizations, providing an efficient and easy-to-use instant messaging system for teams to communicate and collaborate. Slack’s popularity can be attributed to its customizable features, integration with various tools and services, and its ability to improve productivity and streamline workflows.

Goals

  • Exchange between employees within a company
  • Organise working groups
  • Replace time-consuming emails
  • Take advantage of the many applications available
  • Integrate people from other companies

Top brands using the platform:

  • Airbnb
  • Pinterest
  • Shopify
  • Target

Tools to use

  • Google Drive: allows you to receive notifications in Slack
  • Trello: collaborate without leaving email
  • RSS: receive content directly in Slack
  • IFTTT: automate processes
  • Asana: do task management

Tips to apply

  • Organise surveys
  • Create reminders 
  • Share updates with your teams

Other social platforms

Expanding on the statement, it is essential to have a social media presence on major platforms, but it is equally crucial to explore more specialized networks that cater to your specific target audience. Some of the specialized networks that brands can leverage include:

  • WeChat: a Chinese instant messaging app that offers various services.
  • Tumblr: a blogging network that promotes creativity and allows exchanges between users.
  • Flickr: a tool for sharing photos on the Internet, which also has an image bank.
  • We Heart It: a visual communication-based network that is similar to Pinterest and Instagram.
  • Medium: a platform that mixes blogging and exchanges between users, similar to Tumblr, which is organized in the form of collections.
  • Reddit: a community board that is organized around very specific topics, catering to the needs of everyone.
  • StumbleUpon: a network that allows users to discover content based on their tastes and popular content.
  • QQ: an instant messaging app proposed by Tencent, one of the leaders of Chinese e-commerce (brands can also explore QZone, also developed by Tencent, which offers more features adapted to social media uses).
  • Sina Weibo: a mixture of Facebook and Twitter oriented towards micro-blogging, like the latter.
  • Foursquare: a specialized tool to discover new entertainment and other places according to your taste and geolocation.

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Thibault Herpin
Hi, my name is Thibault Herpin. I'm in charge of strategic content for E-commerce Nation. I'm happy to share my experience in the fields of digital marketing and E-commerce through my content. Do not hesitate to contact me !