Search engine optimization (SEO) is a big game which is all about winning the users’ hearts and staying ahead of all the opponents. Well! It’s not so easy to be on top and influence users, it requires deep SEO understanding and current market knowledge which you can get by keeping pace with the modern marketing insights. It gives a vision and makes you aware of the SEO trends evolution and its ever-changing criteria.
We have reached almost at the end of 2017 which is the right time to think about SEO trends that will seamlessly work in 2018. Nowadays, many marketers are offering professional SEO services by using highly-demanding trends that are running flawlessly to earn strong online visibility and business reputation. But at times you may not get the expected results from the existing SEO techniques because it is not necessary that what works in the current year may also be considered the best in next year. For this, the perfect way is to look out for the new & trending SEO techniques that are expected to dominate the SEO industry in upcoming years.
Through this blog, we have gathered a few commanding SEO trends that are proven and expected to rule the market with their strong impressions.
Let’s have a glimpse of these SEO trends:
1. Speedy Mobile Pages
Page loading time is the crucial factor which Google takes into consideration at the time of page ranking. According to Google, pages that load fast rank higher. By keeping this major factor in mind, Google stepped up with AMP – Accelerated Mobile Pages an open source project to help web pages load faster on different mobile devices. Implementing this methodology enables web pages to access 4 times faster than normal pages. From SEO point of view, this is really a plus point for marketers as they can attract more people within less time.
2. Invest Time To Create Powerful Content
Finalizing your web pages with boring and duplicate content is not going to work anymore. Instead, you need to work hard on your content area in order to create classy and high-quality content which fits into Google’s indexing guidelines. Hiring professional content writers would be a great way to achieve this.
3. Focused User Experience Optimization (UEO)
UX – user experience which is the most crucial part of attaining excellent interactions and conversions is kept on priority by Google. Due to the increasing number of mobile users, Google gives preferences to the websites that are fast and optimized for mobile as well. Exceptional user experience has always been a prime factor when it comes to getting large traffic to website and 2018 this will remain on the top in the ruling SEO trends list.
4. Rich Answers And Snippets
Earlier, Google has rolled out a highly-beneficial quick answers feature which has been admired a lot by users. Basically, these quick answers are the small snippets having definitions or relevant information which Google highlights on the top of the search page. The influential part is users don’t need to open or dive deep into the related links if they need a bit information about their queries. Over the time, the answers get modified as Google always wants to facilitate users with the best results for the queries.
5. Personal Branding Is A Proven Technique
Personal branding tactic is doing great in the SEO industry for past many years and you can expect it to be an authentic way to get higher business ranking. Businesses that are taking advantages of this strategy made it happen by gaining dofollow links from guest blogging and sharing promotional ads and content on social media platforms. By doing so, they are targeting individuals directly through their personal accounts which made it an optimal methodology for SEO.
6. Voice Search And Digital Assistants
Today, it has become a trend for users to access the web via spoken commands. Google introduced “Voice Search” facility for the users which lets them enjoy the search in a different manner. In 2017, this search trend has gained a tremendous accreditation which makes it grow exponentially in 2018. Voice search is the modern technology which provides a big opportunity for the way users search for the stuff. So, it would be great if you plan content strategy with new keywords and long phrases. People love to use voice command methodology because it gives a conversational tone where they place their queries the way they ask generally.
7. Social media presence
This is the era where social media is a powerful staircase for climbing up towards the success. No matter what you want to promote your brand awareness, doing the same through social media channels will provide an excellent avenue for higher traffic. For a business, it is vital to make strong social media presence to highlight the brand all over the web.
8. Building Valuable Backlinks
To establish the credibility of your website, Google uses your site’s backlinks that add value to the user experience. This impacts largely your site’s ranking on major SERPs. This is a crucial factor which Google considers to analyze the trustworthiness of a website. If you want to be in the good list, you need to get at least one link from a highly reputed website. Currently, it is in trend and in 2018, backlink creation will surely touch the momentum.
It is hard to predict that which SEO trends will run in the industry. You can make this process easy by implementing the above-mentioned SEO trends according to your website requirements. Believe us the trends are proven and expected to provide favorable SEO results in 2018.