The Shopify App Store has a multitude of wonderful (and free) apps to help you grow your business. It’s not always easy to filter through thousands of apps and find the one that best suits your needs. For this reason we have prepared this post.

We have thoroughly researched the Shopify apps marketplace to be able to recommend a series of free and essential apps to improve the sales of your Shopify online store in 2018.

Free shipping – Free shipping bar

According to a study by Accent, 88% of online consumers are more likely to shop at a store that offers free shipping.

Free Shipping Bar is a free Shopify app that allows you to give visibility to this option in your shop if you offer this type of shipping. With Free Shipping Bar, you can place a highlighted section with the’Free Shipping’ message where your customers can see it. The app also congratulates users who make purchases with this type of shipment.

Free Shipping Bar Shopify

Free Shipping Bar Shopify

 

Reviews, Opinions and rich snippets – Yotpo for Shopify

“64% of customers appreciate online reviews. They even take them into account before deciding on a purchase.”

Encouraging customers to create content and display it efficiently in your e-commerce is one of the most effective onsite marketing strategies available. People don’t want to hear what you say about your own brand; they want to hear what other users think about it. Yotpo uses artificial intelligence and machine learning to help Shopify store owners create user-generated content, such as product reviews.

In addition, these reviews can be shared on social networks to attract traffic. This free app also encourages existing customers to return to the site.

Yotpo for Shopify

Yotpo for Shopify

Beeketing for Shopify

Sales Pop

Beeketing has a suite of onsite freemium marketing applications designed for Shopify. Among them, Sales Pop stands out. With Beeketing’s Sales Pop you can show push notifications to web users, with opinions and experiences from other customers.

The aim of Sales Pop is to increase the credibility of your brand in the eyes of your customers. With Sales Pop you can display purchase activity as well as personalized notifications on your page in real time. This tool makes your store look very crowded and gives the feeling to customers that other people are shopping in your store (ideal trick for new stores that are still attracting traffic and sales, as users are more willing to make a purchase if they see that others are also doing it).

Facebook Chat

Beeketing’s Facebook Messenger chat is another interesting tool if you want to communicate with your online store users. With this application your customers will be able to contact you via Facebook Messenger, so you can communicate at any time from a mobile device, improving your customer service. Using Facebook Chat can also help you build a user base for future Facebook advertising actions.

Plug in SEO for Shopify

Want free traffic to your store?

If you are looking to increase traffic and sales in your store, then you need to try Plug In SEO. Search engine traffic is one of the best ways to attract customers and sales. With this free app you can do a continuous analysis of your shop and check if there are any bugs to fix. In addition, it proposes solutions to be implemented quickly and easily.

Thanks to this plugin you can optimize the SEO of your shop and improve your search rankings.

Plug in SEO Shopify

Plug in SEO Shopify

 

Mailchimp for Shopify

Email marketing is still one of the most effective marketing channels for selling online, as it allows you to send promotions to users who have already shown interest in your website. It’s also an easy, reliable and free way to contact your customers.

Mailchimp for Shopify

Mailchimp for Shopify

MailChimp is one of the most popular and widely used email marketing tools. Mailchimp gives you the ability to send emails to users who have left the cart, make special promotions and much more. With this app you can integrate your Mailchimp account in your Shopify shop. You can import your customers from Shopify to MailChimp and promote your shop using email marketing.

Oberlo for Shopify

Having an extensive product catalog can be another of the success factors of your e-commerce store. Shopify has a tool to help you import products directly from Aliexpress: Oberlo.

Oberlo is a free app that allows you to import Aliexpress products into your store quickly and easily. With Oberlo you can access practically the entire catalogue of the Chinese e-commerce giant, and begin to dropship with the product or products you want.

Oberlo for Shopify

Oberlo for Shopify

If you want more information about this tool you can have a look at our review about Oberlo.

Access the complete review  Oberlo, Shopify's bet to create a dropshipping shop

Massfulfill for Shopify

Do you have lots of Excel pages with tracking numbers? Adding numbers and tracking URLs one by one can be frustrating. With MassFulfill, you can say goodbye to wasting time and worry about filling in order information. This Shopify app fills orders with tracking information in seconds, increasing your productivity. MassFulfill is responsible for filling orders so that your customers can get a tracking URL. For a larger organization, MassFulfill can even provide labels for the packages according to the order number. This app is perfect if you work with free shipment tracking applications.

MassFulfill for Shopify

MassFulfill for Shopify