It’s a good time to launch e-commerce, but it doesn’t make sense to do it without undertaking a multichannel strategy. It is important to be present in several sales channels if we want to boost our sales. And an essential piece to be able to do this are the marketplaces integrators.
What are e-commerce feed management solutions?
Let’s say you have your own e-commerce, with a few products, a stock, integrated logistics operators, and so on. If you want to start selling also in a marketplace like Amazon or eBay, you must make sure that all the information is coherent and synchronized. In other words, if you sell an item through Amazon, it will be discounted from your available stock both in your own store and in your account in the marketplace. And so on with many other aspects.
For this purpose, marketplaces integration platforms have been created, which allow you to centralize and manage all the information from a single place. They function as a connector between the different channels, ensuring that all the information is coherent and that everything is configured correctly.
In this article we are going to analyze 4 options of marketplaces integrators that you can use:
Lengow
Lengow is a company founded in 2009 in France, but with presence throughout the European continent today. It is, without a doubt, one of the main options in the market with which you can integrate your different sales channels. This automation solution for e-commerce, allows you to boost the performance of your sales, automate your business processes and grow internationally.
Nowadays, it is used by leading brands such as Sephora, Fnac or L’Oréal.
This platform has more than 1,800 integrations, including not only marketplaces, but also platforms such as Facebook Ads or Google Shopping.
It’s a pretty intuitive platform. In this video they explain how it works at a general level:
https://www.youtube.com/watch?v=HwYFlj1Wi_k
BeezUP
The creators of BeezUP created this company in 2009, detecting the need for a tool like this to boost the sales of an online store.
BeezUP is very powerful in the number of integrations it offers. Today, it allows you to link your e-commerce with more than 1,700 platforms of all kinds, from marketplaces to shopping engines or affiliation platforms. Some of the integrations it offers are the following:
Source: Some of the integrations offered by BeezUP. You can see them all on their website.
Their prices vary depending on the billing period you select. If we choose an annual period, the rates are as follows (taxes not included):
Some of the advantages of BeezUP are:
- You don’t need to structure each data feed in a different way depending on the channel you want to sell in.
- You can customize your product information for each sales channel (titles, features, prices, etc.).
- You have access to a control panel with advanced statistics, and you can customize how you view the data.
- BeezUP allows you to withdraw, automatically, products that are not giving profitability.
- They offer free modules to easily integrate your tool with platforms such as PrestaShop, Magento or WordPress.
Shopping Feed
Shopping Feed offers a single platform from which to manage all your products and orders and synchronize them with marketplaces and shopping engines. It offers all kinds of integrations, both with marketplaces and with social media or affiliation platforms.
Shopping Feed offers a single platform from which to manage all your products and orders and synchronize them with marketplaces and shopping engines. It offers all kinds of integrations, both with marketplaces and with social media or affiliation platforms.
It is very easy to start working with this tool. All we have to do is install an extension in our shop, and the information from our feed will be imported into your platform. From this, we will be able to control which products we want to sell, as well as many other aspects. We won’t need to have technical knowledge, or be constantly updating CSV files with information.
As with most of these tools, Shopping Feed requires some learning time to get the most out of it. Fortunately, their customer service team is quite competent and can help you with any questions you may have.
Channable
Channable was founded in 2014 (the youngest on this list), but now has 75 employees. They have developed a tool that allows you to integrate your online store with marketplaces, sending your products automatically.
They have integrations with all types of platforms, such as for example:
Their prices vary depending on the number of products, projects or channels you want to use. To date, they are as follows:
Some of the main benefits of Channable are:
- They allow you to add your products to marketplaces automatically and save a lot of time.
- They offer an API to quickly connect your platforms.
- It is very easy to create rules with which to update your ads.
- Allows you to customize your product information through attributes.